What's your tip(s) for surviving the cesspool of Hotel booking websites?

I'm ok with the cashback providing some better pricing. But it's more than price. Are there other hacks that we have?

Achieving better flexibility?
Cancellation policy consistency?

I wonder what / who decide cancellation policies? Sometimes a venue will have non-cancel then next time I look the site will say can be cancelled up to 1 day before. Then next site will say something different. I think this is intentional confusion strategy as I sometimes even see things like "Yes has cancellation" then somewhere will say "for the next 48 hours only" yet I'm booking three months ahead.

Another one I see is "price range". I might set a price range at say $200-$300 then the search results will include $200-$400 properties.

As for location, "Sydney CBD" results will often include Parramatta hotels.

These last two are just booking site marketers being smart.
 
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I have to say I am quite stunned at some of the prices Euro hotels are trying to gouge for in Winter. Hotels close to triple the price of what I have previously paid. Despite my searches there seems no relief in sight other than star downgrades and even then the prices are inflated. I taken up the option of an Air BNB in one city. Maybe I need to be more ready to book them?
 

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