But its the valuable data, that we give WWR and QFF that is valuable to them.
(((If you buy baby products, they know you have a baby, or are involved in the life of a baby/toddler, if you buy cat food/dog food, they know you have a mrs pooch or mr kitty at home, if you buy from BWS, they know you like a tipple, (tho
Dan Murphy rewards are a separate affair from WWR), if you buy something from mydeal, they know your interest there too, if you buy something from
kogan, they know too...))).
They can also match and mix data, to offer us more offers, or upsell.
Yes, there is a cost to QF/QFF, but in the end, its us who pays.
Think of the interest forgone when we put money into the QP (Qantas pay card), and also the fact that some merchants will add on a small extra charge, for paying by card, for purchases under $10 or by the mere fact we are paying for a purchase with a card, I think newsagencies in Adelaide charge about $0.50 added onto the card, for recharges on the bus card.
Overseas forex fees/conversion fees.
On the true credit card that the banks issue, $395 a year for some QFF points earning credit cards.
Part of it will go to the bank/issue ie, amex, and part will go up the chain to QFF too.
To sum up, they do gain, a lot, more than what they lose on that seat not sold as a rev seat.