"Free"? I think you meant, included in the airfare's overall cost; that is their business model.A free snack/meal on all flights, and free wine/beer on Qantas on longer flights, or a plastic cup of free WATER on Virgin .. tough choice.
They aren't a charity, they don't give things away for free, no airline does.
I think you've been drinking too much airline Kool-Aid if you think it's free

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