Velocity being different from qantas was one of he main draw cards of the program. It didn’t need to match qantas and be part of an alliance when it had unique perks like family pooling that made it possible to earn and gain some benefit from flying as a family. Changing the requirements to enforce at least half the status credits being flown by yourself absolutely guts the family pooling benefit and make closer to a qantas FF without any alliance benefits. It’s also kinda weird that they move to monetary based earning and then make it so the person paying can’t benefit from all the status credits that effectively funded. Now with qantas having free wifi and some food include on flights, it’s an easy sell if prices are similar or not much higher when flying as family. If anything they should have amped up the family benefits to attract more customers!
From the alliance perspective, it doesn’t make sense to make the program so hard to earn status when they cannot provide consistent global benefits. As an example, Flying Singapore the other day from a third party lounge, VA status provides no longer access as no alliance be benefits.
Yes, I get that it benefits them my costing less to operate the program and reduce elite numbers. But I can only see the changes being partially wound back or further changes when the data reveals the true cost to them in time.