Win 1M QFF points promo: earn via a new icon

[trippin_the_rift]

Like most of these type of marketing campaigns, they generally do nothing for the loyal customer and reward the disloyal customer.

In my last business we did a similar campaign for another very large Australian company and found people would cancel their accounts and re signup purely for the bonuses.

I wrote an article on Linkedin a while back about the negative effect of incentivizing new customers over existing customers, proving the net benefit is your most loyal customers who want to feel special are driven away, are less engaged and ultimately tend to 'quietly move away' without any fuss - or feedback. Losing a customer in this fashion is far worse than someone who kicks up a fuss!

Some credit card companies are starting to latch on to this theory and there are now retention bonuses rather than signup bonuses.
EG: You pay full price to get a new card including annual fees. No points bonuses. However after a year if you've spent $x you get big chunks of points that over the life of the card will be worth much more than the initial signup bonus.

I think this promo has good intentions - but was clearly dreamed up by a someone who wants to encourage all the boxes to be ticked, when in fact a customer who wants to earn as many QF points as possible in each area is already doing so. Rookie mistake.

What the campaign should be is: earn more points in each category than you did this time last year and win xx_x
OR perhaps... earn at least XX points from a partner in each industry (expanding the list to more than just the icons) to instantly get a 5,000 points bonus. Use those game mechanics!

 

[RooFlyer]

TTR noted in another thread here - that QFFers aren't consuming the product - we ARE the product.

Qantas Loyalty's main product & source of their profits is selling QFF points to third parties such as the hotels & Woolies who in turn sell/ ' give' them to their customers. Qantas wants to keep demonstrating to these third parties that buying QFF points is good for them, so they keep buying the points. ker-ching!

One way of increasing the sales of points resellers/givers - incentivize the QFF punters to buy more and earn more points!! Not just that: buy stuff for points that your icons tell you that you haven't needed before, in the regular course of your consumption!!

I might participate, as long as I really need to buy whatever category it is that I haven't bought in before.

But just appreciate that this 'give-away' is just a technique for Qantas to increase the attractiveness of its points to third parties. We are being herded like cattle to drink at the troughs that we didn't need to before.

 

[Mr_Orange]

TTR noted in another thread here - that QFFers aren't consuming the product - we ARE the product.

Qantas Loyalty's main product & source of their profits is selling QFF points to third parties such as the hotels & Woolies who in turn sell/ ' give' them to their customers. Qantas wants to keep demonstrating to these third parties that buying QFF points is good for them, so they keep buying the points. ker-ching!

One way of increasing the sales of points resellers/givers - incentivize the QFF punters to buy more and earn more points!! Not just that: buy stuff for points that your icons tell you that you haven't needed before, in the regular course of your consumption!!

I might participate, as long as I really need to buy whatever category it is that I haven't bought in before.

But just appreciate that this 'give-away' is just a technique for Qantas to increase the attractiveness of its points to third parties. We are being herded like cattle to drink at the troughs that we didn't need to before.

Very good observation and well put. I resisted the bonus point offerings from Qantas Cash for some time until they increased to a level I thought worthwhile and didn't require me to use the card overseas in a foreign currency. The the most recent offer I have received requires the spend in foreign currency. No thanks, I'm not a mug!

 

[eminere]

I'm missing the phone one, and I refuse to join Optus again...so I'm out of luck.

Same here.

 

[straitman]

Well this one could just work for us.

Recently activated Qantas Cash cards but not used them yet. I might have to go and buy a coffee with it:!:

 

[Steady]

Same here.

and here too.

 

[Ikara]

"I'm missing the phone one, and I refuse to join Optus again...so I'm out of luck."

I'm not sure of all the rules, but wouldn't a once off pre-paid Optus sim do it for you????

Just a thought.

But don't bother, because I'm now using the FF Search thingy and intend to do 5 searches a day for the next "X" days so that will be my new never used icon and I'm going to win.

So there!!

JB

 

[eminere]

"I'm missing the phone one, and I refuse to join Optus again...so I'm out of luck."

I'm not sure of all the rules, but wouldn't a once off pre-paid Optus sim do it for you????

Just a thought.

But don't bother, because I'm now using the FF Search thingy and intend to do 5 searches a day for the next "X" days so that will be my new never used icon and I'm going to win.

So there!!

JB

Sorry but that's way too much effort for just a chance ​at winning a million points.

 

[TomVexille]

Sorry but that's way too much effort for just a chance ​at winning a million points.

Exactly...

 

[SQ421]

It seems I've earned points under every icon in the last 12 months.

 

[TomVexille]

It seems I've earned points under every icon in the last 12 months.

Automatic entry then.

 

[JessicaTam]

In my last business we did a similar campaign for another very large Australian company and found people would cancel their accounts and re signup purely for the bonuses.

I wrote an article on Linkedin a while back about the negative effect of incentivizing new customers over existing customers, proving the net benefit is your most loyal customers who want to feel special are driven away, are less engaged and ultimately tend to 'quietly move away' without any fuss - or feedback. Losing a customer in this fashion is far worse than someone who kicks up a fuss!

Some credit card companies are starting to latch on to this theory and there are now retention bonuses rather than signup bonuses.
EG: You pay full price to get a new card including annual fees. No points bonuses. However after a year if you've spent $x you get big chunks of points that over the life of the card will be worth much more than the initial signup bonus.

I think this promo has good intentions - but was clearly dreamed up by a someone who wants to encourage all the boxes to be ticked, when in fact a customer who wants to earn as many QF points as possible in each area is already doing so. Rookie mistake.

What the campaign should be is: earn more points in each category than you did this time last year and win xx_x
OR perhaps... earn at least XX points from a partner in each industry (expanding the list to more than just the icons) to instantly get a 5,000 points bonus. Use those game mechanics!

I certainly agree with your sentiments. I have a rental property and the agents are offering new clients 12 months with no management fees. I have been with them for 8 years and have asked what I am being offered. I will be very interested in their response.

 

[JohnK]

I know the saying goes something like "You can't win if you don't enter...." but do people get excited with these promotions?

 

[breakNegg]

gotta be in it to win it, I made a purchase on my qantas cash card because I needed a gift card anyway so Im expecting a winning phone call

 

[dajop]

In my last business we did a similar campaign for another very large Australian company and found people would cancel their accounts and re signup purely for the bonuses.

I wrote an article on Linkedin a while back about the negative effect of incentivizing new customers over existing customers, proving the net benefit is your most loyal customers who want to feel special are driven away, are less engaged and ultimately tend to 'quietly move away' without any fuss - or feedback. Losing a customer in this fashion is far worse than someone who kicks up a fuss!

Some credit card companies are starting to latch on to this theory and there are now retention bonuses rather than signup bonuses.
EG: You pay full price to get a new card including annual fees. No points bonuses. However after a year if you've spent $x you get big chunks of points that over the life of the card will be worth much more than the initial signup bonus.!

Interesting you mention this, one thing I was thinking about the other day, here in Singapore card offers are much more directed towards encouraging spend than having ridiculously high sign up bonuses. Typically sign up bonuses will be more modest, or just are gifts/vouchers rather than points. Also it is common to get a annual gift of points (eg 10,000 pts) OR an annual fee waiver, and many cards have bonus points based on annual spend.

I realize costs of doing business may be different, but also get much more in the way of spends, for example from my main VISA I get 1.2 pts per SGD on local spend and 2 per SGD on overseas spend (no cap) and occasionally get promos eg last Dec-Feb 3 pts per SGD on overseas transactions for spending $4k overseas in a month. (Nice as I had an ATO bill due, so got nearly 3.5 pts per AUD on that).

It seems though that Australian banks are still more geared to attracting new customers than incentivising existing customers.

 

[Supersonic Swinger]

Like most of these type of marketing campaigns, they generally do nothing for the loyal customer and reward the disloyal customer.

It has nothing to do with loyalty. QFF is the main profit centre in the group, and the board no doubt want it to continue while the rest of the group struggles*cough*turns its fortunes around.

Having reached 10 million members means growth through sheer numbers will be harder to come by. So they have to run promotions like this to try and get ever increasing cash through the door. QFF is about selling points to third parties, not rewarding loyalty.

 

[RooFlyer]

<snip> QFF is about selling points to third parties, not rewarding loyalty.

Absolutely. The only thing Qantas likes about you is your email address, which they exploit to make you attractive to third partysellers, who pay them for the privelidge.

 

[medhead]

More Icon completed for me and the other 3 family accounts should all have "more" earning as well. Anyone got a link to the promo? I'm wondering if it is one entry per extra icon or per point or something else.

 

[opusman]

1 million points would buy a lot of toasters.

 

[eminere]

More Icon completed for me and the other 3 family accounts should all have "more" earning as well. Anyone got a link to the promo? I'm wondering if it is one entry per extra icon or per point or something else.

From the T&Cs: "You will receive one entry into the draw for each new icon you earn in during the Promotion (after you have registered)."