It is an interesting point. Rex clearly ran into some brand awareness issues early last year when all gates had been open, they really started making headway the minute they started selling via travel agents and online platforms like webjet. They also appear in Google search.
Don’t forget Tiger also was very hesitant at the start, took them a couple of years to end up on Webjet.
I understand that pushing the product via third party providers burns margin, but the upside I believe is still greater vs trying to go it alone in a city of 5 million. If somebody wants to fly Melbourne to Mackay, and they don’t know about Bonza, they don’t have the app and so on, then how is Bonza going to secure that sale? Seems like they missing revenue opportunities perhaps in the near future.