dfcatch
Established Member
- Joined
- Apr 22, 2010
- Posts
- 4,094
I feel it necessary to start a new post to make clear my support for some genuine improvements that have been announced by QF.
We are quick to criticise around here (and rightly so at times), but we also need to make clear to QF that we appreciate when they get things right.
I'm not going to touch WP1 - that's adequately covered elsewhere.
1/ Improvements to SG checked baggage allowance.
This is excellent. It is a practical benefit that many will take advantage of. And if you don't need it - good for you. I for one will definitely take advantage of this when I drop to SG (hopefully not anytime soon
).
2/ PS and QP welcome back to the Domestic Priority Check-in Line
This was a major complaint when it was dropped and made PS almost worthless. It is fantastic to see QF take feedback on board, recognise they made a mistake, and fix it. Well done QF.
As they say, it takes a bigger man to admit a mistake - and it's great to see it fixed.
It's super-important not to under-estimate the future value of Silver and Qantas Club members. Many of these are the Platinums of the future. And even if they never make WP, they have the potential to add significant revenue to QF over their flying lifetimes.
It's easy to ignore the lower tiers, but to do so is a fatal mistake.
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In my previous life in ski area management, I was fond of explaining to people that Childrens' Ski School was one of, if not the most valuable department on the entire mountain (although most would disagree at first).
Those of you who ski/snowboard with kids will understand.
Picture........
Little Johnny gets taken to the snow at age 3. His parents place him in ski school for the day (maybe the week), at around $100 per day this is not a cheap investment. Now (*assuming the staff do a good job*) Little Johnny has the absolute time of his life, and spends the entire next year bugging his parents to "go back to the snow". Guess where next year's vacation is to? And the next year, and the next year, and the next (you get the idea).
Then Little Johnny isn't so little anymore, and pops out his own kids. Guess where he takes them when they turn 3 years old?
Do the sums in your head....... 2 or more generations worth of lift tickets, ski school, race club, food and beverage, accommodation, equipment rental and purchases, goggles, gloves, beanies, sunnies, more goggles, more gloves, hell..... buy the condo!
Literally $100,000s ++++++++++++.
All because one 16 year old pimply kid named Jodie or Matt did an awesome job of taking care of Little Johnny, in an under-resourced, forgotten department of the company.
This is how I view Qantas Club and Silver members...... You can apply the analogy to any industry, and to Qantas.
Never forget that your most loyal, most valuable customers all start somewhere. (And the ones that don't, aren't necessarily that loyal).
So well done Qantas for fixing a mistake
We are quick to criticise around here (and rightly so at times), but we also need to make clear to QF that we appreciate when they get things right.
I'm not going to touch WP1 - that's adequately covered elsewhere.
1/ Improvements to SG checked baggage allowance.
This is excellent. It is a practical benefit that many will take advantage of. And if you don't need it - good for you. I for one will definitely take advantage of this when I drop to SG (hopefully not anytime soon
).2/ PS and QP welcome back to the Domestic Priority Check-in Line
This was a major complaint when it was dropped and made PS almost worthless. It is fantastic to see QF take feedback on board, recognise they made a mistake, and fix it. Well done QF.
As they say, it takes a bigger man to admit a mistake - and it's great to see it fixed.
It's super-important not to under-estimate the future value of Silver and Qantas Club members. Many of these are the Platinums of the future. And even if they never make WP, they have the potential to add significant revenue to QF over their flying lifetimes.
It's easy to ignore the lower tiers, but to do so is a fatal mistake.
--------------
In my previous life in ski area management, I was fond of explaining to people that Childrens' Ski School was one of, if not the most valuable department on the entire mountain (although most would disagree at first).
Those of you who ski/snowboard with kids will understand.
Picture........
Little Johnny gets taken to the snow at age 3. His parents place him in ski school for the day (maybe the week), at around $100 per day this is not a cheap investment. Now (*assuming the staff do a good job*) Little Johnny has the absolute time of his life, and spends the entire next year bugging his parents to "go back to the snow". Guess where next year's vacation is to? And the next year, and the next year, and the next (you get the idea).
Then Little Johnny isn't so little anymore, and pops out his own kids. Guess where he takes them when they turn 3 years old?
Do the sums in your head....... 2 or more generations worth of lift tickets, ski school, race club, food and beverage, accommodation, equipment rental and purchases, goggles, gloves, beanies, sunnies, more goggles, more gloves, hell..... buy the condo!
Literally $100,000s ++++++++++++.
All because one 16 year old pimply kid named Jodie or Matt did an awesome job of taking care of Little Johnny, in an under-resourced, forgotten department of the company.
This is how I view Qantas Club and Silver members...... You can apply the analogy to any industry, and to Qantas.
Never forget that your most loyal, most valuable customers all start somewhere. (And the ones that don't, aren't necessarily that loyal).
So well done Qantas for fixing a mistake
