in a nut shell,
This is a very poorly planned marketing promo that has effectively devalued rewards point. I have been with AMEX for a decade with utilization over 90% paying each month promtly. I am not in targetted group and truly beleive loyality works both ways. Hence I have now decided to close all AMEX credit cards and swithc to CitiBank. I am also prusuing to see whether this could be broguth to Todaytonight or Current affairs to demonstrate how poorly the big corporation showing loyality to their customers and showing genoricity to new customers for new business. There is no point loosing your existing base when AMEX spend enomous in attracting new customers in cutthroat competitive market.... Unfortunately AMEX as an entitity failed to recognised that. Perhaps it is time that they start going to school again and learn fundamentals.... While this thread which has run over 230 pages does bring some degree of publicity but out of 230 pages only 10 pages were positive if you clearly look carefully. There have been lots of threads talking about Todaytonight, ACA, and ACCC etc ....
Any way as for me AMEX is now over, I would urge everyone to join me to teach lessons to AMEX that Customer being the king in free market....