Now some people have talked about this as a ridiculously priced promo. But based on my spend this is at worst a similar ratio of points earning as the DSE/Bing Lee promo last Christmas and at best stingy by comparison to that.
Interesting thoughts?
My thoughts are quite simple....
1/
I know what I earnt out of last years promo.....and from this years promo if I spend the same dollars I will expect to earn a lot more points...if the T&C had not been amended then by still making legitimate spend only I would have earnt double again!!
2/ This years promo is a lot more flexible as I get points from any business that accepts Amex..not just a narrow band.
3/ That
the original T&C have now been altered which tighten up on spend
...and eliminate the ultra -ridiculous earn oppotunities....and which also chop you back to only one bonus rate and not three. However one can still aquire points at a goodly rate on legitmate spend if one has a mind too.
4/ That someone in last years promo..if they did not go out of their way to "maximise" their earn most likely would have only earnt a moderate amount of bonus points.....unless they were about to buy a household full of electrical gear. So comparing "optimised" earn this year...with "optimised' earn last year you have the opportunity to earn a lot more points this year than last.
However the trade off for this is that it takes more of your time as transactions take time.
Now the Art & Skill of being a Frequent Flyer is making the most of opportunities. This forum is full of opportunities:
*minimising or avoiding CC fees
*earn rate of CC, Flights or Hotel Programs etc
*sign-on bonuses
*optimisng routes for points of SC
*cheap flights
*optimisng flight redemptions
*optimising choice of FF (before this forum I would never of thought of for example flying QF but awarding to AA, or paying on SQ, but awrding to BMI or another *A airline)
*using SPG to transfer points toAA
* etc etc
and opportunity may be just about increasing one's comfort....such as lounge access, or better seats on a flight....
So the FF life is full of opportunity!!!! and I feel no guilt at all for maximising opportunities by making the most of the various rules ot T&C of flights, hotels or bonuses such as the current Everday MR Bonus.
If it is legit...I go for it...if a company is willing to offer me things then I am willing to pick them up.
If it is not (ie $1200 phone bil in $1 increments) then I do not.
This particular promo is for me a particularly generous promo, ridiculously so in my eyes...but I fully understand that for others it may not be. Opportunity is after all different for each of us...ie AA for me is not currently an opportunity that I can really optimise...
but for others it is stealing candy!!!
For me the Everday Bonus....is lots and lots of Candy.