Re: Original Promo Was from 10Th SEP to 31DEC
The people who "went bananas" (or suggested how to) are the ones who panicked Amex and ruined it for others.
I would disagree....any promo runs the risk of people abusing it....or in this case just using it.
This promotion was clearly meant to increase transactions (and remember that Luisa invited us all to go out and visit all the thousands of new businesses who now accepted Amex.)...and yet the amended T&C would now only reward many cardholders for a portion of their normal spend with no change in normal spend action is needed to achieve the bonus. ie it will not increase transactions for many, if not all.
Amex have now moved to a "face-saving" campaign to try and minimise aggravation.
To me Amex is just putting out Corporate Spin trying to shift blame away from themselves while simulataneously trying to get people to accept their amended T&C. Painting "abusers" as the villains, rather than just admitting that they got it wrong.
Any of the various muted scenarios for abuse and/or fraud should have been thought throught and countered in advance. And indeed if say bill splitting had not been thought of...thgis should have been easily countered by Amex "clarfying" that it was against the general provisions of MR (though even then the lawyers may argue it is not...)
What panicked Amex was not abusers...
it was just Amex realising that :
- they had got their numbers wrong (ie the bonus's are shall we say extremely generous). Do the maths..it is pretty obvious that Amerx got their decimal point in the wrong place....and stupidity that no one there picked it prior to offering it.
- that they had executed it poorly:
- no minimum spend
- no maximum limit (again stupidity as any business should always know in advance what it's maximum liabity would or could be). Indeed they made it worse by emphasisng that this wasa no limits promotion. This is clearly shown now as thethe monthly limit can be reached depending on your offer in only one or two cycles of transactions. Hardlya "No Limit" promotion!! A person who already did 100-200 transactions anyway as some have said they did...would only receive bonuses ona fraction of their normal spend. Again clear evidence that Amex got their numbers wrong.
- virtually no proper T&C
- clearly mentioning that splitting of bills would not be accepted...and indeed a definition of what an eligible transaction is (in the offer it was only Australian purchases in $Ays)
- allowing people to register for concurrent bonuses (with no T&C) to exclude it.
- allowing non-Maximiser targetted cardholders to register including allowing QF and Corporate Cradholders to register. This meant that to many people were registering (However this could have been quickly closed off as it was....and the numbers accepted themselves I am sure would not have been a significant problem to Amex if they had used the corrct bonus award rate which IMO they did not).
- not briefing their won staff properly all the way through the process (ie answer should always have been to caller, that you need to have received the postcrd to be eligible.
- somehow allowing what was meant to be a postcard only offer to appear on their main splash screen (for no way in the world would any competent marketer want to let thos targetted know that there were better deals offered...and what was on the splash page was the most generous offer offered).
So again IMO what panicked Amex was the Penny Dropping with them of their own mistakes!!!!!!!!!!!!!!!!!
I am sure that there was a significant
Oh ****, what have we done moment!!!! That is when the panic started.
So in conclusion do not lay the blame at the people that received, or even heard about the offer, but rather at Amex itself.
Yes there may still have been some abusers..but proper T&C would have taken care of the vast majorty of them and such abuse and or fraud.
Irony...
There is a also a large dose of irony in this thread. For if it had not been started then I think it is most likely that Amex would not have been made aware of their mistake, and hence problems, till much later in the piece.
This thread (like a few other forums, but it would seem ones without active Amex lurkers) while alerting non-postcard holders to the bonuses also alerted IMO Amex to their own blunders.
Thus it was quickly **** off....witha few extra no-postacrd people registering, but I am sure many many more valid postcard receipients now capped at 10,000 and unable to get in.
IMO Amex would have had a much bigger problem and liabity if all the postacrd holders had had time to register before the amended T&C had been issued.