The sad fact is that Alan Joyce is emotionally ill-equipped to cope with his dead-set legend complex falling apart upon close public inspection. It is absolutely devastating to him – after 15 years of almost uninterrupted adulation – to be seen for what he really is: just another overpaid, insecure, unexceptional businessman who believes his own bullshit; just another CEO who did to his company what was best for himself.
Joyce has sustained the deepest wound to his internal dialogue, and his rage is like a wildfire. It goes to any opportunity, it knows no proportion, it descends to every pettiness. He probably realised how silly purging the Financial Review would make him look, but his ego defence overrides any calculation of consequences.