Moopere
Established Member
- Joined
- Feb 10, 2010
- Posts
- 2,653
I can never understand the fact that so many places would reject making a sale because it is Amex. Sure it might cost them a little more in charges but they still make a sale which equals profit. Isn't a very slightly smaller profit better than none.
Yep, but I reckon in many cases its not a logical business decision - its an emotional one made by the owner of the business. Somehow they have managed to get themselves upset during negotiation of the card rate and are just trying to tell Amex to get stuffed without calming down for a moment and thinking about it from a pure cashflow perspective.
Look at which businesses either don't accept Amex at all or surcharge ... its almost universally small (re: tiny) business who singles out Amex from other card types. They obviously realise that to survive they need to accept at least some cards, and presumbly swallow the 1-2% cost of Visa/MC though my guess is that they choke on that as it goes down. With Amex charging even just a tiny bit more its the emotional breaking point for some of these guys.
Alas, a lot of these types of businesses will eventiually fail, as refusing Amex is just a symptom of the greater lack of understanding that the owners have for revenue and cashflow and how it all ties together to make their business solvent. Refusing Amex alone is unlikely to drive them broke of course, but as I say, it shows a probable lack of basic business understanding.