For those of you have haven't flown domestically in the US, there's a very good reason that the airlines don't manage to sell all the seats in the First cabin (and then subsequently hand them out like candy to their top tier FF'ers): it's a rubbish product. The only one I've flown on that wasn't terrible was VX, and they don't give out free upgrades.
AA aren't too bad up front - especially if you get a widebody or an international config 757 - but in general, IMHO, the hard product and onboard F&B is just awful. The only real exception to this are the premium routes (LAX-JFK, SFO-JFK etc) where AA/UA/DL put on their best planes and regularly fill the seats with paying pax.
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I don't want to see VA handing out freebie upgrades to all and sundry, because frankly I want it to be a properly decent product for when I'm paying or using one of my 4 upgrades per year.
AA aren't too bad up front - especially if you get a widebody or an international config 757 - but in general, IMHO, the hard product and onboard F&B is just awful. The only real exception to this are the premium routes (LAX-JFK, SFO-JFK etc) where AA/UA/DL put on their best planes and regularly fill the seats with paying pax.
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I don't want to see VA handing out freebie upgrades to all and sundry, because frankly I want it to be a properly decent product for when I'm paying or using one of my 4 upgrades per year.