Well done Virgin on a great new program.
I've applied for Platinum status matching, however even if I am granted Platinum status with DJ I will still remain with QFF for the majority of my business/leisure travels. For my personal circumstances, my key reasons are:
- I have invested a lot of time and money into QFF and I have 1 million QFF points and 300,000 with AA.
- Without Platinum status with QFF I've got buckley's chance of actually being able to redeem my points on the exact flights I want in International premium cabins unless I spend twice as much on a costly ASA.
- QF offer a reasonable business product on most domestic services whereas DJ only offers it on SYD-PER.
- The Oneworld alliance has a much better story for International services.
- The QF First Class Lounges in MEL and SYD have won my heart and wallet
On the other hand, I do expect to bring some business to DJ because:
- I am grateful to DJ for offering Gold status match earlier this year and now again with their new Platinum status.
- I want to support some competition in the market. QFF's monopoly has been screwing over and diluting the benefits of their loyal/elite members for way too long.
- DJs attitude and customer service across all fronts of the business are outstanding. Some of the Stepford Wives on QF services need a wake up call.
- I am keen on the new Business product. I will use my upgrade certs on this route to extract a $1900 each way fare in business from a $380 spend on the underlying economy fare.
- Though I am already Hilton Gold, instant Diamond status is attractive. I could easily maintain for 12 months, but not likely thereafter given regular requalification rules. I can also use it as another form of evidence to status match top tier elite status in other hotel chains I don't already hold.
- There is definite value in the complimentary partner Gold status without the need to reach 3000 odd status credits.
- Priority boarding is properly managed and enforced.
Comparing apples with apples, i'ts fair to say that even if I didn't have such an investment in QF and AA already and I was starting from scratch as a Platinum in both, I'd still stick with QFF. When we get more details and harmonisation of DJs alliance partners and domestic business cabin availability, my loyalty will need to be revisited.
Now that QF has had a chance to review the new VFF offering, I think we might see some minor improvements in QFF in an attempt to retain member loyalty. Who knows, maybe some real 'enhancements' are on the cards. I doubt it'll be much though, because with a strangehold of ~90% of the corporate sector and the 'loyalty' of some 8 million members, there's little need for QF to discount the most profitable part of their business, QFF. Go get em Virgin!