SeaWolf
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I noticed that the 27th is the day after they're planning on making the big announcment about the name of their new international airline, so I'm guessing whatever is going on will be tied with that as well.
Virgin Blue > News - July 2007 - The Home of Cheap Domestic Flights and Happy Hour
Virgin Blue > News - July 2007 - The Home of Cheap Domestic Flights and Happy Hour
The overall winner will be announced at an event in Sydney on 26 July 2007, and details will also be available on the Virgin Blue website on 27 July 2007.