I’ve mentioned several times before that in paper QF seems to defy all the rules of competition. Pre covid passenger would pay more for a QF single-daily flight with angled skybeds or droopy skybed2s rather than take anyone of Cathay’s or Singapore’s four or five-times daily flights with guaranteed flat beds. The golden handcuffs are the only reason I can think of as the driver.
I think that's an important point, but it can't possibly be the whole reason. Hence why I think it requires a deeper dive.
There are thousands of Bronze and Silver members who obsessively chase QFF points. Have a look at QFF points collectors on Facebook. That niche group alone has 50K members and is flooded with posts of Bronze members trying to maximise collecting opportunities.
And to the extent it is correct, it simply raises further questions. Why haven't others aggressively entered the lounge space? In the United States, the best airline lounges are run by the banks (eg Amex and now Capital One).