Good article
@AFF Editor and many valid points raised.
From my own perspective QFF is a good program for me due to my own set of circumstances and my ability to use my points.
In the past 12 months I have redeemed points/miles for long haul premium cabin travel with QF, BA, AA and SQ.
KF/SQ has been the easiest in terms of finding the seats and easy online booking process.
BA/AA have similar issues to QF due to availability and AA has multiple phantom awards etc. But in general they are cheaper to redeem with less Avios/ Miles and co-pay than the identical equivalent award using QFF.
The reason QFF works for me is that living in Australia it’s by far the easiest points currency to obtain.
I also earn a reasonable proportion of my points through flying so it makes sense for me to consolidate the flying and on the ground points to the same program.
I do also warehouse points in Amex for SQ etc and transfer as necessary.
I don’t have the phone issues because as P1 I have a different number and access to the VIP team.
I can access Award seat releases. In the past 6 months I have had LHR-SYD and a SYD-LAX J return released as Classic Awards when there was no availability on any airline rewards program.
I have used my points for Y-J long haul upgrades for family members.
I booked a last minute MEL-SYD Y seat for 8K and $40. The revenue fare at the time was $440. Anyone could have booked that fare though it wasn’t a seat release for me.
I suppose I’m likely one of the golden handcuffs QFF.
There is no doubt that QFF is a massive earner for QF and why it would be getting talked up at a Business meeting by the CEO.
But it isn’t all bad news for all customers. Certainly not me or my family.