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re: Avianca "Lifemiles" - Questions and Discussion
Toasters???Dear LifeMiles member:
Avianca Holdings S.A. has incorporated Advent International – one of the largest and most experienced international private equity firms - as financial partner of LifeMiles B.V. Through this agreement, Advent acquired an equity stake of 30% of LifeMiles B.V., while Avianca Holdings S.A. keeps the remaining 70%.
With this transaction, the company seeks to reinforce its loyalty framework and gradually expand its products and options, in order to provide more and improved benefits to its members. The intended purpose is to further strengthen LifeMiles, already recognized as one of the best frequent flyer programs in Latin America and the world.
In addition to their financial support, we hope to build on more than 30 years´ experience of Advent International in 40 countries, and leverage the development of successful strategic growth initiatives for LifeMiles B.V.
At Avianca Holdings S.A. and LifeMiles B.V. we trust this step will transform into more benefits for you and for each of our members who provide us with their preference and loyalty and continue to give meaning to our work.