I wonder if they will remove the hideous purple plastic (very aged colour now) divider thing and replacing it with something nicer....
Honestly, I doubt it. With all respect, the staff at Rex appear to have no idea what they're doing, at least that the public perception they're putting out. I don't see this as a serious threat to VA or QF right now but maybe it's all an act and they've secretly got everything under control.
The day the 737 flew from WTB to SYD the spokesperson said they were surprised it arrived. They also said they're still deciding what to do with the 8 business class seats but then said they will remove the Virgin logo. Initially, it was just SYD-MEL but now SYD-BNE and this all makes me think they're just making it up as they go along.
Something REX should aim for is a shuttle style service (and possibly VA/QF will follow), by this I mean:
- Priority Security/Check-In for these flights
- Short check-in times (30 minutes with bags and 15 minutes without)
- Boarding closing 5 minutes prior to departure.
- Drinks/Snack only onboard
- Wifi (can be paid) but allow for streaming of a news channel
- Easy changes to an earlier/later flight (without crazy fees)
- Ability to hold a ticket in credit without a large fee
All of these are easily achievable and are done in the US by Delta Shuttle and I think it's something that would really switch people from Virgin to Rex on those routes. At the same time, Virgin should be fighting back by allowing the fly ahead (for Gold/Plat) to be done in-app, easily achieved by Air New Zealand.