- Joined
- May 9, 2006
- Posts
- 1,866
Oh god, Bonza is so gonna be like this.Reminds me of this:
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Oh god, Bonza is so gonna be like this.Reminds me of this:
View attachment 270975
Downloaded, submitted and uninstalled...Download the app to win free flights!
I would have thought NTL-HBA might be successful.
I did this too. I was surprised upon entering my Australian 4-digit postcode, that it came up with an error message saying post code had to be a minimum of 5 digits! Hopefully not a sign of things to come in terms of Bonza's IT working for the Australian market.Download the app to win free flights!
Reminds me of this:
View attachment 270975
They’ve poached the IT work experience kids from QF…….I did this too. I was surprised upon entering my Australian 4-digit postcode, that it came up with an error message saying post code had to be a minimum of 5 digits! Hopefully not a sign of things to come in terms of Bonza's IT working for the Australian market.
Bonza 7k Facebook followers in 2 days. Rex 12 months on, sit at a mere 12k. Take a look at the Rex Facebook site and it’s a very non engaging site. It’s largely company propaganda, many posts with John Sharp.Can I just say, Bonza's media & PR team is doing a WAY better job than Rex did when it launched 737 flights last year.
AFF Supporters can remove this and all advertisements
Bonza 7k Facebook followers in 2 days. Rex 12 months on, sit at a mere 12k. Take a look at the Rex Facebook site and it’s a very non engaging site. It’s largely company propaganda, many posts with John Sharp.
I see the Bonza CCO is ex Jetstar, Tiger and Easyjet.
The whole budgy smugglers thing is clever PR, plan to sell onboard also (I actually want a pair of those togs lol). I feel Bonza could be doing what Tiger did, and do a better job of it. They seem like a very engaging brand. I’m just not sold on the whole route map, yet.
Two very very different airlines.
Bonza marketing dept is a like wave waiting to be ridden by someone wanting to make a name in the industry for themselves:Two very very different airlines.
I'm totally cool with being different. I like the style of Virgin Atlantic (not Virgin Australia) over CX or QF. Different way of talking to customers inflight, Richard Branson cross dressing. They are all good. Yet Bonza is not those cool style / image of being different. I use the word 'cringey' for Bonza, as in:I see the Bonza CCO is ex Jetstar, Tiger and Easyjet.
The whole budgy smugglers thing is clever PR
As corny as some might find it, Bonza are doing a good job at getting their name out there. They should have some good momentum when tickets finally go on sale. From reading interviews with Tim Jordan, it seems like Bonza want to be a LCC which provides a good product. He talks a lot about being reasonable with ancillary fees. If they can provide a good level of service for a LCC and have the advertising to back it up, I don’t see them having a problem attracting a following.The whole budgy smugglers thing is clever PR, plan to sell onboard also (I actually want a pair of those togs lol). I feel Bonza could be doing what Tiger did, and do a better job of it. They seem like a very engaging brand.
I’m less convinced on the route network too, but with the LCC model, routes that don’t work won’t stick around for long. I won’t be surprised if we see a quick ‘evolution’ of the network and a shift to more traditional routes.I’m just not sold on the whole route map, yet.
VS is a premium airline, so I wouldn’t be comparing their branding to Bonza who don’t need to aim for that ‘vibe.’ The Bonza brand seems very LCC to me, and although it might be cringey, that’s what seems to work. Their PR is reminiscent of the loud and out there advertising of the DJ/TT/JQ early days.VS =
Bonza =
MEL-CNS should have been a goer, that is a market Tiger left at twice daily that nobody has taken yet. Obviously a very popular route in the dry season with Jetstar up to a crazy 7/8 daily.
Transcon will need some low cost stimulation also.
They probably just got their hands on a US based 5 digit postal code template.I did this too. I was surprised upon entering my Australian 4-digit postcode, that it came up with an error message saying post code had to be a minimum of 5 digits! Hopefully not a sign of things to come in terms of Bonza's IT working for the Australian market.
Makes sense to some extent. Pick up some paying passengers rather than cycling the aircraft empty between bases.I was listening to an interview with CEO, he did say the only reason they are flying MEL-MCY is to cycle aircraft through for maintenance and aircraft changes.
Sure. One day post COVID I will see that phrase without laughingCan I just say,