AussieJasmine
Intern
- Joined
- Oct 11, 2021
- Posts
- 54
If the drink doesn't come in a box and silver bag, is it truly bogan? I, for one, would be most disappointed.
I wish them well, but honestly can't see this working. 737s on secondary routes just isn't going to work. You can do it in Europe because secondary routes can be insanely traffic heavy. If you look at regional airports like ALC or AGP in Spain, they'd dwarf even some Australian capitals due to the sheer weight of tourist traffic in a market of 500 million. Australia has 25 million.
On top of that any budget conscious tourist is more likely to head to Bali, coughet or Pattaya than Broome or Ningaloo. You can easily get a week in a decent resort in any of those places for the price of a weekend (at best) in a decidedly average Aussie holiday park.
It's not an easy market to crack. Their best bet would probably be to focus on inducing new demand on under developed short and medium haul international tourist routes. There's a lot of potential to develop tourist trade in places like the Cooks, eastern Indonesia, Timor Leste, New Caledonia, potentially out to as far as French Polynesia, Niue, Samoa etc. It also offers the advantage of not operating under QF/VAs sword of damocles, and having governments at the end that will likely welcome the chance of boosting their tourism sector and be willing to agree to joint marketing and development of potential routes, as well as playing nice with route approvals.
I wish them well, but honestly can't see this working. 737s on secondary routes just isn't going to work. You can do it in Europe because secondary routes can be insanely traffic heavy. If you look at regional airports like ALC or AGP in Spain, they'd dwarf even some Australian capitals due to the sheer weight of tourist traffic in a market of 500 million. Australia has 25 million.
On top of that any budget conscious tourist is more likely to head to Bali, coughet or Pattaya than Broome or Ningaloo. You can easily get a week in a decent resort in any of those places for the price of a weekend (at best) in a decidedly average Aussie holiday park.
It's not an easy market to crack. Their best bet would probably be to focus on inducing new demand on under developed short and medium haul international tourist routes. There's a lot of potential to develop tourist trade in places like the Cooks, eastern Indonesia, Timor Leste, New Caledonia, potentially out to as far as French Polynesia, Niue, Samoa etc. It also offers the advantage of not operating under QF/VAs sword of damocles, and having governments at the end that will likely welcome the chance of boosting their tourism sector and be willing to agree to joint marketing and development of potential routes, as well as playing nice with route approvals.