I'll probably get shot down for saying this, but it does seem that a lot of the same people are going as last year. Why would you need to speak to the same people about FF issues two years in a row?
Well, I haven't been before. In fact it hadn't even crossed my radar that there had been a previous event or events. I may have had my mind on other matters at the time.
The questions requested were those intended to spark discussion. I'll bet that any repeat winners weren't submitting the same questions as they did last year - that's an easy way to be knocked out of the game at the first hurdle.
The air transport business is a volatile one, and Qantas has had many challenges and developments over the past year. The Emirates deal was specifically mentioned in the initial post, and I addressed it in one of my questions, albeit in a tangential way. The experiences of frequent flyers in navigating the changing landscape of airline alliances, various schemes to attract and retain business, innovations and experiments over a year of high volume travel are worth listening to.
We are not the same people we were last year in our experiences, our views, our goals, our desires. Any relationship - and the relationship of a service provider to a customer is as intimate and important as any, especially when they have your bum wedged into a seat for many hours at a time while they carry off thousands of your dollars to the bank - needs work to establish and maintain. The most trivial thing can send a long-term customer off to another embrace. Or draw one in.
Looking at how a particular relationship changes in a year would give Qantas valuable information which could be extrapolated to look at thousands of similar relationships. By excluding those who have previously won would be to throw away gold in relation to trends.
And in the end, it is Qantas making the offer, providing the resources and selecting those who best meet their needs. Their business decision. Their call.
And, wandersen, that was a good and fair question. Thanks for putting it. I'll bet many others were thinking exactly the same!