TomVexille
Enthusiast
- Joined
- Nov 12, 2013
- Posts
- 11,093
From your perspective sure, but from a NPS perspective it's a not good, not bad score. If you want to something to even be read, it must not be in the zone of "meh" but positively or negatively impact NPS. It is no longer averages across the entire sample. The middle is discarded.
Sure. It is just a matter of interpretation of the question. If I give a 5 to a question that asks 'how likely am I to recommend', that means I am equally likely to recommend another airline. Seems to suggest marketers are asking the wrong question.
Anyway, I'll take on your advice for future surveys.
My company's NPS score works the same way. Negative is 1-4, Passive is 5-8, and Promoter is 9-10