QFi would fly to LAX and LHR only.
Actually i think in the long run they will fly only
half way to LHR. If that.
Once you let go of the idea that "Qantas" the brand is the asset as current management have obviously done - then it really becomes about a network of subsidiaries going by a range of names that actually do the (international) flying.
What i am surprised about is how little thought is being given to how risky this strategy actually is. How many people will actually want to fly to London on the Singapore based RedQ or to Germany on Jetstar? Will the current and future governments of Singapore (or Malaysia) actually tolerate what is essentially a front company using it's country's traffic rights if it hits much more powerful local companies? FFS Is there really a market for a
premium airline flying 100 odd
A320s around Asia? How will competitors with deep pockets respond?
I keep going back to this but this is fundamentally about a clash of visions. One says that that
Qantas (the brand, the culture, the safety reputation, etc) is actually the asset. The other - which is essentially the official strategy - is that all of that is essentially a burden and the asset is something else: the ability to raise capital, experience in running airlines, the Frequent Flyer base, etc which is all transferable to any range of new ventures in growth markets.
In practice the current Qantas management needs to downgrade the relative importance of the Qantas brand to shunt people on to their new ventures. They must underinvest in the Qantas product (QF domestic is still one of the most profitable parts of the business but the fleet investments it is due to get are a small number of NBs and JQ hand-me-downs when JQ gets the 787s) in order to have the capital available for their growth plans. And their growth plans
have to work. You can't easily go back.
I say all this with the experience of someone who took my flying to the competitor when the route i flew most was shunted to Jetstar. It's not a coincidence that a lot of the most loyal DJ flyers on this board are people forced to sample their product by Qantas and decided it was a better deal. In future there will be a lot more of those people.
I think there are legitimate reasons to think the unions are overplaying their hand and to think their claims are a bit much. But the core issue - and the reason it cant be resolved - is not about pay it's that they believe that Qantas should be primarily Qantas and not "The Qantas Group" and management doesn't agree. Some of that is for selfish reasons but a lot of it is because a lot of them have pride and history with the company and actually believe that Qantas's formidable safety record and reputations really is because Qantas has the best pilots, the best maintenance teams and is one of the best airlines in the world. Once you undo that - whether you need to or not - it's gone and you can't go back.