Dan Murphy's and Other Wine Deals

From AFR:
Coles will permanently retire the Vintage Cellars and First Choice Liquor Market chains after a successful four-month trial of rolling out the Liquorland brand to other parts of its alcohol retailing business... Next month, it will begin to roll out the branding to its 984 stores, renaming Vintage Cellars and First Choice as Liquorland Cellars and Liquorland Warehouse, respectively... About 160 Vintage Cellars and First Choice stores will be revamped this year. Liquorland Cellars will target upmarket shoppers, while Liquorland Warehouse will be the largest format carrying the broadest range. The stand-alone Liquorland brand will remain a convenience offering.

So same s**t, different label.
 
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