lovetravellingoz
Enthusiast
- Joined
- Jul 13, 2006
- Posts
- 12,704
There is an old axiom of communication that you need to communicate 3 times for the message to get through. We were slow to start our comms and do not have a wide enough spread (i.e. you need a variety of mediums to get to the audience). As for ScoMo thinking he is the comms manager, sorry but lots of people turned off listening to you a while ago.
I must be an old codger. From memory David Ogily was of the view that it was something like people had to see a message seven times to be effective, and that they would tune out one in four times. Meaning that they actually had to see the message 28 times.