And me also... but if you think about it.. and certainly the case for me before I became AFF'd... the folk who know and care about Points and Status.. for whom it's almost a hobby or sport... will have registered with keen interest, calculated, schemed, planned and booked a large number of flights. Some for cash and some as xASA's.
Then there are those who are simply oblivious to all that stuff... it's simply not on their radar. they read the email, didn't understand it really, and ignored it largely. I think here of myself before AFF and of the people in my office at work. Most of whom fly both internationally and domestically 2-3 times a year for various things. I guarantee they do what I always used to do... they purchase the lowest cost fare at the time of travel on whatever airline has the dates, times and prices that meets their needs. They will even book outbound and return sectors on different airlines. the concept of FF points and Status mean "
nothing" to the hoi polloi. At least not in preference to the best ad-hoc deal they can find.
These are people who are perpetually Bronze level, because that's the small'ish amount of travel they do. For them the best-up-front-deal probably suits their needs. I've tried to explain to some people in my office (semi regular travellers) about the things I've learnt at AFF and why I'm flitting about the continent for "strange" weekend trips etc... and they glaze over and nod politely. I was once like them.
And if we think about the reasons we ALL ended up here at AFF... it was because we started flying more often than the average Joe Public and were seeking ways to get a little more for our time, money and effort, and ways to ease-the-pain.
So i guess my point is that the Qantas DSC Promo probably had little to no effect on the large "unwashed masses" of NB QFF casual travellers... for them they did what they were going to do anyway over the Xmas break in terms of travel... and they got a nice little 20 or 30 SC bonus in their QFF accounts that most will never notice or understand.
Then scroll down to the other end of the spreadsheet where the small number of crazies like us are involved. Did we spend more money and time with Qantas because of the DSC Promo.... yet BET your sweet behind we did !!! I know personally QF have over $2k of my money that I wouldn't have otherwise spent without the Dec/Jan DSC. In return the value I receive from QF was going to some cool places around Australia, and doing it in J class, and getting my Status bumped from SG to WP.
Personally I feel that I have gotten the better end of the deal. I'm happy with the value received for my dollars spent. QF should be happy also because they have more or less "
locked me in" with them for next 17 months as long as I have WP status until June 2015. And all else being equal... they also know that I'll be channeling my travel via QF to help retain that status level beyond my 2015 review date. So they win again.
And knowing that I would be "
committing" to QF for a period, I also spent $2K on the vouchers to get the 10x QFF points. So Qantas scores another win. But I also got "value" in return. I was going to spend that money anyway on QF between now and end of 2014, so why not get 20,000 points and save some CC fee's in the process.
Did we AFF crazies fill most of the J seats over the Xmas / New Year break on JASA fares... fare chance. Did that "cost" Qantas any money... probably not... they likely covered costs and made a small profit on what otherwise would have been non-revenue empty J seats over that period from 20th Dec to 6th Jan.
If I had to put $50 on it now... I'd bet that QF does the same thing in the next Dec/Jan period. A freely available come-one-come-all DSC promo to fill the seats and lounges over the business holiday period.
Of course the Conspiracy Theory part of me can't help thinking that Qantas' most valuable cash-realisable "asset" on the books is its QFF Program. What better way to fatten it up for
a potential sale than to increase the number of high-status members who will by definition remain loyal to QF and the QFF program. Hence the recent DSC promo right on the heels of the Nov 1.5x SC promo. :?: