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According to The Straits Times article, seat loads were apparently only averaging around 50%.
I assume you're referring to this line in that article:
Since only around 180 of more than 350 seats get filled at the Singapore stop on each flight, the airline could be optimising its traffic flows, said Mr Patel.
I wasn't sure if that meant there was a ~50% load factor between MEL-SIN, or that 180 new passengers joined the flights in Singapore.
Either way, based on my experience these flights often are not full.