I've already read online articles (think tiktok that somehow end up as a news story) complaining about not getting the special price because they don't have EDR because they don't want to give them their personal information.
But it's pretty annoying when not a member. We couldn't get US apps to work on our phones even with a local sim or on wifi so missed out on lots of deals, eg Uber, fuel, starbucks, safeway, walgreens. We managed to convince the staff at Walgreens to give us the members price a couple of times though.