Forum Opinion - Level above WP?

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For very frequent flyers, there needs to be an incentive to remain loyal. I usually achieve platinum within about 3 months of my review date, then pool my points and status credits to get my partner to platinum, plus then gift a gold membership to somebody else. The pooling and gifting is great for others, but doesn't really offer me a reason to stay loyal. I know alot of people that, as soon as they hit Platinum with Virgin, switch to Qantas to build up status with them.

The way it is at the moment, there is no incentive to remain loyal to Virgin after achieving Platinum.

I was in a similar situation for a few years, so I completely understand where you're coming from, but the reality is, all of the above is only an issue because the Velocity Platinum thresholds are so low. It's easier for many people to retain Velocity Platinum than QFF Gold, which is crazy.

If VA increased the threshold for Platinum (e.g. in line with QFF - i.e. 1,400 SCs to qualify, 1,200 SCs to retain), in return for some more substantial benefits, then people like you would be better off, and you would have a real incentive to remain loyal to Virgin for a much greater part of your membership year - or even all of it if the Platinum benefits were good enough - yet you would still find it easy to retain Platinum.
 
There's very little difference in practice between a 4th level with higher benefits and a higher WP threshold with increased benefits, at least as it relates to the flyers that would be able to achieve the top level.

Based on how other airlines operate, and my opinion on ease of implementation, it is more likely VA will institute a 4th level with more benefits than return benefits to WP or increase the WP threshold. A few reasons:

- The entire purpose of multi-levels is to provide a carrot to flyers with different flying patterns. A big gap between Gold and WP would potentially cause the same problem as no high tier... if it is as big as some are asking then a flyer might get to Gold and see WP as impossible to achieve, whereas they could go over to QF and achieve Gold with another airline instead. It's much better for the airline if there is something within reach of the flyer that they want.
- Implementation of better WP benefits and a higher threshold would be more difficult than a 4th tier. If you immediately up the threshold and give more benefits, then you have a huge amount of WP members with these new benefits that didn't 'earn' them. You'd have flyers upset at 'losing' WP when they had planned flights around retaining the advertised SC. Basically you upend the status quo a lot more.
- What does VA do about reciprocal benefits if suddenly their Platinum is harder to get than a 'Partner' platinum?
- Airlines rarely give benefits back to status members after taking them away
- Airlines are copycats, and many other airlines have introduced a 4th tier. VA does do their own thing in some ways,
 
There's very little difference in practice between a 4th level with higher benefits and a higher WP threshold with increased benefits, at least as it relates to the flyers that would be able to achieve the top level.

Based on how other airlines operate, and my opinion on ease of implementation, it is more likely VA will institute a 4th level with more benefits than return benefits to WP or increase the WP threshold. A few reasons:

- The entire purpose of multi-levels is to provide a carrot to flyers with different flying patterns. A big gap between Gold and WP would potentially cause the same problem as no high tier... if it is as big as some are asking then a flyer might get to Gold and see WP as impossible to achieve, whereas they could go over to QF and achieve Gold with another airline instead. It's much better for the airline if there is something within reach of the flyer that they want.
- Implementation of better WP benefits and a higher threshold would be more difficult than a 4th tier. If you immediately up the threshold and give more benefits, then you have a huge amount of WP members with these new benefits that didn't 'earn' them. You'd have flyers upset at 'losing' WP when they had planned flights around retaining the advertised SC. Basically you upend the status quo a lot more.
- What does VA do about reciprocal benefits if suddenly their Platinum is harder to get than a 'Partner' platinum?
- Airlines rarely give benefits back to status members after taking them away
- Airlines are copycats, and many other airlines have introduced a 4th tier. VA does do their own thing in some ways,

I fully agree that there is no chance of VA doing what I suggested, for many of the reasons you say.

One comment though: "What does VA do about reciprocal benefits if suddenly their Platinum is harder to get than a 'Partner' platinum?" - VA could make it much harder to get Platinum and still have it easier to get than the top tier of partner programs. For example, KrisFlyer Gold requires 50,000 tier miles (to earn or retain, with no family pooling), so even two round trips to Europe in J wouldn't get you there, whereas two round trips to Europe in J would retain Platinum and get you very close to being able to gift Gold to someone else. Plus, KF Gold isn't really their top tier (it's the top *A tier, but they also have PPS), and it comes with very few benefits. Meanwhile, EY Platinum requires 125,000 tier miles to earn or 100,000 to retain! This is really my point - Velocity's thresholds are completely out of kilter with those of any comparable program. But yes, it's basically all academic now.
 
Some options I'd be happy with:

1) Make WP harder to get. Increase SC requirement to 1500; or
2) Introduce a 4th level, but make it very high indeed... Say 3,000 SC's... With some serious benefits. I guess you're getting into "The Club" territory, but some of us are not important enough for that, but fly stacks; or
3) Make long-term WP maintenance worthwhile... Say lifetime status after a few years, or 50,000 Velocity Points gifted for every 800 SC's above and beyond maintenance etc...

My preference is probably for (3) and I have told them so in the surveys they send me.

I think if you just make a 4th level akin to the others you will degrade benefits.
 
A lot of people saying earning WP is too easy. Important to remember that VA has already recognised this and essentially made WP and SG twice as hard to get for "road warriors" travelling in Y by changing their SC earn for the discount Y fares much of their work-related travel requires (under BFOD policies). This will probably knock off a few of those "easy" WPs moving forward.

If *any* additional benefit (not counting lifetime status) is being considered, I would love to see some kind of arrangement where the highest tier gets some kind of lounge access at partner ports where the partner doesn't have their own lounge (maybe a modified Priority Pass membership or some other Contract lounge arrangement). Not a lounge *everywhere*, but for example, if you fly SQ to CDG you get no lounge access, but SQ elites do because of their alliance partner. For me this is the major differentiator between being a VA elite and being an elite in a "real" alliance airline.

TBH I don't think VA status *should* be as hard to get as the others while these kind of holes remain, and I think it is "priced" right. As much as I love VA, in all honesty you really don't get as much as a VA WP as you do as a QF WP (or top tier elsewhere in other airlines) due to stuff like LTS, international recognition across alliances, priority seating on international flights (since Economy X), access to (decent) RTW awards etc, premium lounge (e.g. access to SYD First Class international lounge on QF - VA can't even manage to get the a la carte offering their partners offer in their lounges extended to VA flights), partners with actual global reach (now NZ isn't even a real partner anymore as they only have a TT routes partnership, and VA has no-one in South America).

If they began pricing out at the same I don't know if VA would be worth it. I'm sure I wouldn't be the only one. I don't mind paying a bit less for a bit less, but if the price is the same I'm going to be a hell of a lot more choosy.
 
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A lot of people saying earning WP is too easy. Important to remember that VA has already recognised this and essentially made WP and SG twice as hard to get for "road warriors" travelling in Y by changing their SC earn for the discount Y fares much of their work-related travel requires (under BFOD policies). This will probably knock off a few of those "easy" WPs moving forward.

Good point, but not sure I agree it has become twice as hard for many to get Platinum. It has only become twice as hard for people who fly exclusively on short flights (e.g. MEL-SYD) on Getaway fares. Even under the old regime, those people would have required 100 sectors/year to qualify for Platinum. I'm sure some people do/did that, but I would guess very few. On longer flights the impact is lower - a drop of 15 to 10 SCs (33%) or 20 to 15 (25%). Furthermore, the SC earn rate for the middle fare tier has gone up - and that is often the cheapest available on busy routes if you don't book way in advance, so even BFODers are likely to get those fares sometimes. Plus, VA has not (yet) done a "simpler and fairer" and slashed SC earn rate in half when travelling with partners.

I would say most Platinums travel at least some of the time on longer routes (incl international), higher fare categories and/or premium cabins, so the overall impact of the SC reduction with Getaway fares is likely to be diluted a fair bit.

TBH I don't think VA status *should* be as hard to get as the others while these kind of holes remain, and I think it is "priced" right. As much as I love VA, in all honesty you really don't get as much as a VA WP as you do as a QF WP (or top tier elsewhere in other airlines) due to stuff like LTS, international recognition across alliances, priority seating on international flights (since Economy X), access to (decent) RTW awards etc, premium lounge (e.g. access to SYD First Class international lounge on QF - VA can't even manage to get the a la carte offering their partners offer in their lounges extended to VA flights), partners with actual global reach (now NZ isn't even a real partner anymore as they only have a TT routes partnership, and VA has no-one in South America).

If they began pricing out at the same I don't know if VA would be worth it. I'm sure I wouldn't be the only one. I don't mind paying a bit less for a bit less, but if the price is the same I'm going to be a hell of a lot more choosy.

I agree with that, but the suggestion is that they make it harder to get and more worthwhile having. As things stand it's a chicken and egg syndrome. It would be very difficult to meaningfully improve benefits when status is held by so many. The international lounge access schemozzle is a good example - they presumably could get full service in good lounges across the board if they were willing to pay for it, but because they have so many Gold and Platinum members, that would cost a lot. However, if they make it harder to get status, it becomes cheaper. The same principle applies to almost any benefit.

The question for VA is - do they want to make Platinum (or a new 4th tier) a genuinely "elite" status tier, which by definition would not be that widely held, with really desirable benefits, or something that half the country has, with decidedly mediocre benefits. As I said earlier, I know it's going to stay as the latter, as lots of people moving down a status level would be seen as a potential PR disaster.
 
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You are aware that Velocity/Virgin changed earning status rates at the start of this year? (Essentially hitting the earn rate on the lower class fares which a lot of people were outraged about.)

https://www.ausbt.com.au/virgin-australia-reveals-new-velocity-status-credit-earning-rates.

Yep. That's what the last two posts from Grubbidok and I were referring to.

It's only easy to gain / retain status if you are a frequent flyer.

With most FF programs that's true, but not necessarily with Velocity. I actually decided at the start of this year to give up on VA and go back to QF, but I ended up retaining Velocity Platinum with minimal effort anyway.

For me, the biggest challenge this year was getting the 8 sectors on VA codes - I earned 560 SCs from a single trip to Europe with EY early in my membership year. I then did 2 MEL-ADL trips with my family and 2 MEL-SYD returns with work (mixture of Getaway and Elevate fares) to get to 800 SCs and 8 sectors. If I replicated this travel with QF/OW partners, I believe I would have earned a total of about 400 SCs - which is significantly short of QF's threshold for retaining Gold, and only 1/3 of the SCs required to retain QF Platinum.
 
For me, the biggest challenge this year was getting the 8 sectors on VA codes - I earned 560 SCs from a single trip to Europe with EY early in my membership year.

I'm pretty sure that not just a single person doing a return trip to Europe in (discount) economy.
 
It's easier for many people to retain Velocity Platinum than QFF Gold, which is crazy.

Hitting QF gold would require real effort for me and I'm not sure I could make it year in year out. But I comfortably hit anything from 1000-1600 SC's with VA flying economy domestically and with SQ economy internationally. Family pooling, good partner earn rates and consistent status bonuses (same price in flexi to fly BNE-MEL-PER than BNE-PER which QF don't seem to do) make it easy to accrue SC's.

Some options I'd be happy with:

3) Make long-term WP maintenance worthwhile... Say lifetime status after a few years, or 50,000 Velocity Points gifted for every 800 SC's above and beyond maintenance etc...

Points bonus on reaching additional SC's, similar to QF, would be a great incentive and an easy addition.

TBH I don't think VA status *should* be as hard to get as the others while these kind of holes remain, and I think it is "priced" right. As much as I love VA, in all honesty you really don't get as much as a VA WP as you do as a QF WP (or top tier elsewhere in other airlines) due to stuff like LTS, international recognition across alliances, priority seating on international flights (since Economy X), access to (decent) RTW awards etc, premium lounge (e.g. access to SYD First Class international lounge on QF - VA can't even manage to get the a la carte offering their partners offer in their lounges extended to VA flights), partners with actual global reach (now NZ isn't even a real partner anymore as they only have a TT routes partnership, and VA has no-one in South America).

If they began pricing out at the same I don't know if VA would be worth it. I'm sure I wouldn't be the only one. I don't mind paying a bit less for a bit less, but if the price is the same I'm going to be a hell of a lot more choosy.

I agree with this - the lack of lounge access at international ports is the main weakness for me (along with domestic economy food coast to coast) of VA's offering. Oneworld status is far more valuable, but VA's status is easier to obtain and maintain.
 
I rarely look at the VA program, but the issue really is that there's not much of a difference between Gold and Platinum already, so I'm not sure how a 4th tier would work?

My thoughts would be to copy SQ PPS and make the 4th tier revenue-based, where you perhaps don't need to fly the number of SC for Platinum, but attain it as a result of spending the amount for the 4th tier. I suggest a revenue model as it is a good way of identifying those who spend a lot on your airline. However, without a new lounge or special benefits, it's hard to reward those members, which is why I would then suggest taking a page out of the BA CCR book, where those that attained VA's 4th tier were able to access "The Club". They know their numbers, so they could very easily set the bar at the right height to avoid all and sundry getting in.

As I'm mainly a QF flyer, I also look at QF P1 and wonder why this isn't a benefit at a certain number of SC per year to the QF CL. You have to earn 3x WP to get P1, at just over 4x WP you get some bonus points, and at nearly 6x WP you receive even more bonus points. I'd imagine someone doing that level of flying per year doesn't need 175,000 bonus points.

I feel both airlines could innovate in this space without opening the most private of clubs in Australia to the masses.
 
IMHO VA need to do Lifetime Tiers but pooled SC don't count.
 
I'm pretty sure that not just a single person doing a return trip to Europe in (discount) economy.

Of course it wasn't! I don't think I implied that it was? It was a work trip in J (deeply discounted J, mind you).

The main point was that I got 70% of the SCs required to retain Velocity Platinum from a single trip, which wasn't even booked on a VA code. In contrast, if I did the same trip with a QF partner, I would have earned about 25% of the SCs required to retain QFF Platinum, at best. I was then able to get the remaining 30% of the SCs required to retain Velocity Platinum from 4 short domestic Y trips with VA, while the same 4 trips with QF would have earned me just 7% of the SCs required to retain QFF Platinum. I'm just trying to illustrate how easy Velocity Platinum is to get relative to QFF Platinum, and pointing out that you don't necessarily have to fly a great deal with VA or partners to retain Velocity Platinum status.
 
Of course it wasn't! I don't think I implied that it was? It was a work trip in J (deeply discounted J, mind you).

Maybe the problem is they reward J flights far too much :p

In all honesty though, the comparison to QF on this is probably not fair. QF are renowned for being stingy with their partner earn, and the scenario you mention isn't that uncommon in many other airline programs. Not suggesting it's the ideal, but it's certainly not just VA - other airlines respect their partners too. My guess is they're trying to differentiate themselves (or make up for their half-alliance or lack of own metal routes) by actually having partners that have real benefits (the DL-VA partnership for example is hands-down the best deal any airline has with a North American airline IMO), which includes decent earn rates on partners compared to the competition.

FWIW as someone who is BFOD and essentially barred from any J (or even Y+) travel due to my place and nature of employment yet flies enough to earn WP both for me and Mrs G (through pooling) I do get the irrits when people complain that they reach SG or WP SCs but haven't met the eligible sector count. But as much as it irks me all airlines appear to "over-value" J in this way, so they must clearly benefit from it. VA are aggressively pursuing J travellers too, so perhaps being overly generous with infrequent J travellers makes strategic sense. Some people here are saying people who only fly discount Y shouldn't be eligible, which would include me, but I'd fly enough even under these policies to easily get QF WP, so I am actually weighing the pros and cons of each program, not just going for "the easiest". I'm sure VA have realised that if they neglect the "bread and butter flight" market someone else would be interested. QF now seem to value discount Y more than VA Even with their latest changes), so they must benefit from that too - in fact, because of this I'd say if you are a BFOD traveller it is now probably easier to get QF WP than VA WP.

Also - how did you get 240 SCs from 8 Y flights? That doesn't seem possible from the VA earn rates. Was it family pooling from additional flights?
 
Maybe the problem is they reward J flights far too much :p

Always one that can be debated! However, on international flights with Velocity, business class fares earn 4 times as many SCs as discount economy, and business class fares normally cost about 4 times as much as discount economy (sometimes more), so I would say they have it about right. Also, the number of SCs Velocity grants for international J travel is almost identical to the number that QFF grants if you travel on a QF code. The difference between the programs is simply that QF punishes people for flying with partners instead of QF, whereas VA doesn't to the same extent - and that applies to all classes of travel.

In all honesty though, the comparison to QF on this is probably not fair. QF are renowned for being stingy with their partner earn, and the scenario you mention isn't that uncommon in many other airline programs. Not suggesting it's the ideal, but it's certainly not just VA - other airlines respect their partners too. My guess is they're trying to differentiate themselves (or make up for their half-alliance or lack of own metal routes) by actually having partners that have real benefits (the DL-VA partnership for example is hands-down the best deal any airline has with a North American airline IMO), which includes decent earn rates on partners compared to the competition.

I agree that QF are stingy with partner earn, but I raised that point in response to comments about VA making it more difficult to earn status by slashing SC earn on Getaway fares. The reality is, you need to view these things holistically, rather than focussing on individual aspects of a program. When viewed holistically, the Velocity program makes it very easy to earn status relative to any other FF program that I am familiar with (not just QFF). IMHO, the reduction to 5 SCs on short flights on Getaway fares is far outweighed by the increased earn rate on Elevate fares + Family Pooling + good SC earn rate with partners + much lower qualification/retention thresholds.

FWIW as someone who is BFOD and essentially barred from any J (or even Y+) travel due to my place and nature of employment yet flies enough to earn WP both for me and Mrs G (through pooling) I do get the irrits when people complain that they reach SG or WP SCs but haven't met the eligible sector count.

I wasn't complaining about that - in fact I agree with the 8 eligible sector requirement for Platinum. I was just saying that was the only part of the retention criteria that required any effort on my part.

QF now seem to value discount Y more than VA Even with their latest changes), so they must benefit from that too - in fact, because of this I'd say if you are a BFOD traveller it is now probably easier to get QF WP than VA WP.

How do you work that out? If you are BFOD, you can almost forget about flying on QF codes internationally, so your international SC earn rate will be very low, or maybe even non existent. Domestically, while you are still guaranteed at least 10 SCs each way with QF, remember you need 1,400 SCs to reach Platinum (40% more than Velocity) and 1,200 to retain (50% more than Velocity), with no Family Pooling! As I said before, I very much doubt that many people are reaching Platinum solely through flying MEL-SYD in the lowest fare class. Furthermore, if you are genuinely BFOD, you won't even have the ability to choose QF or OW partners a lot of the time.

You have said yourself that you can get both you and your wife to Platinum with Velocity despite being strictly BFOD in Y - that would be completely impossible with QF. BTW, I have also got my wife to Platinum twice, and she has never dropped below Gold since 4 years ago, yet she hardly flies at all (again we had to go out of our way to get her 8 eligible sectors both times she made Platinum). In one of those years I also got my father in law to Platinum.

Also - how did you get 240 SCs from 8 Y flights? That doesn't seem possible from the VA earn rates. Was it family pooling from additional flights?

Yes I had explained that in a previous post. I have only flown 8 VA flights this year, all short domestic trips on Getaway/Elevate fares (2 MEL-ADL returns and 2 MEL-SYD returns), but my wife and kids were with me on 2 of those trips so I collected their SCs too. If those flights were with QF I would have earned only 80 SCs, instead of 240 SCs with Velocity.
 
Of course it wasn't! I don't think I implied that it was? It was a work trip in J (deeply discounted J, mind you).

The main point was that I got 70% of the SCs required to retain Velocity Platinum from a single trip, which wasn't even booked on a VA code. In contrast, if I did the same trip with a QF partner, I would have earned about 25% of the SCs required to retain QFF Platinum, at best. I was then able to get the remaining 30% of the SCs required to retain Velocity Platinum from 4 short domestic Y trips with VA, while the same 4 trips with QF would have earned me just 7% of the SCs required to retain QFF Platinum. I'm just trying to illustrate how easy Velocity Platinum is to get relative to QFF Platinum, and pointing out that you don't necessarily have to fly a great deal with VA or partners to retain Velocity Platinum status.

Most people fly economy and normally on deep discount tickets ... When I say "most people" that's people who pay for their own tickets.

For me, I think that Virgin/Velocity is still primarily a challenger to Qantas. Therefore, it has to give some incentives for businesses/people to jump ship.

Really a lot of program level for airlines is getting access into the lounges and comparisons between Virgin and Qantas are vast ... Qantas have a lot more lounges and also a much larger route network.

Virgin/Velocity would have their strategies and I'm sure they have things the way they are for a reason.

Everyone has their individual thoughts ... so here's mine

For lounge access:

Not a velocity member: $75 for access per person
Red velocity: $60 per person
Gold velocity: $30 per person
Platinum velocity: $0 for the member and $30 per guest
 
As this discussion is about benefits for a possible VA P1 level, partner lounge access when travelling in long haul Y etc is almost irrelevant for these pax as they will be generally flying in J or above and will obtain access this way.

When I was QF P1, I never flew a single long haul flight in Y and have not done one ever since. I assume most real P1 are the same (who earned P1 without the use of bonus SC).

I also keep PP (via Amex) for the very rare occasion where lounge access is not available to anyone on the flight, regardless of FF status.
 
As this discussion is about benefits for a possible VA P1 level, partner lounge access when travelling in long haul Y etc is almost irrelevant for these pax as they will be generally flying in J or above and will obtain access this way.

When I was QF P1, I never flew a single long haul flight in Y and have not done one ever since. I assume most real P1 are the same (who earned P1 without the use of bonus SC).

In truth if you fly J, it doesn't matter what ff level you are as you get all the offerings anyway.
 
In truth if you fly J, it doesn't matter what ff level you are as you get all the offerings anyway.

That is why QF P1 (and therefore by extension VA P1) is supposed to be about increased service levels through things like the P1 SST etc (but QF fail to deliver these most of the time).
 
That is why QF P1 (and therefore by extension VA P1) is supposed to be about increased service levels through things like the P1 SST etc (but QF fail to deliver these most of the time).

Thinking about this further, if airlines shared flight habits (they never will) you could get special status if it was identified you were loyal to an airline.
 
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