I have been trying to work out why QF suddenly decided to degrade OW earning so much at this point in time. Some thoughts that come to mind:
The change to DXB/EK code share has been so unpopular that they are trying to push pax back on to QF rather than CX etc. To support this hypothesis I have found it impossible to book discount J on CX since the QF move to DXB and can now book discount J of QF all the time. Pre-DXB it was 100% the other way around
QF is thinking of leaving OW so is trying to ease us out of OW airlines and on to QF so we stay with them rather than OW post-split.
It makes no sense to degrade the attractiveness of a FF programme, especially for a virtual international airline and when the partner airlines will be paying QF for points
Although formalised across the OW alliance effective July 1, QFF has been gradually introducing changes to OW earn since last year; far fewer points on MH where the routing "competed" with QF (even though they don't fly to KUL) and the removal of the OW earn for the loyalty bonus. The lesser point earn was then included when QR joined OW. The lowering of the SC earn is just the next "simpler" step.
I believe this will eventually lead to QF withdrawing from OW - I see the fact that QF is the only major alliance partner operating within Australia being another catalyst toward this, not a reason to not withdraw.
If QF were *really* serious about leveraging off OW, then I would have expected them to:
- Codeshare on MH flights into KUL and SE Asia
- Coordinate flights/codeshares off the (increased) BA flights into HKG and (increased capacity) SIN. Who do BA/AY passengers transiting SIN into PER and ADL fly with?? Even with NZ, QF appears to be marginalizing it's own Jetconnect.
QF's plan seems to be to use JQ JVs for Asia and EK for all points west of that. If we look eastwards, AA and LAN. Those can be serviced via individual agreements outside of OW. Airlines wishing to leverage off QF for Australian Domestic can continue to do so.
QF then loses the overhead of having to integrate systems each time OW gains a new partner; can agree lounge expenditure for individual lounges (LAX) rather than across the network and drop the requirement to treat OW elites as it would it's own.
Regards,
BD