Legoman
Active Member
- Joined
- Nov 5, 2015
- Posts
- 582
This development is fairly obviously (to me anyway) an admission that their Orange One credit card product has been a disaster and not taken up in anything like the numbers they were hoping for. Not surprising since it offers nothing over and above what you can get from any number of other credit cards that come with no annual fee for life. The requirement for 5 transactions/month is clearly aimed at trying to get people to switch to using the Orange One credit card as their main payment method. They don't expect people to use their Orange Everydays to accomplish this, they know people prefer credit cards to debit cards, so their thinking is that people will switch to their underperforming Orange One credit card to easily jump through the hoops required to get the no international fees carrot.
This is not designed to convert those who are already setup with Wankbest Zero Platinums or 28° cards. Those people are not going to convert from their no annual fee cards to a card with an annual fee. This is designed to try and get new customers who either don't know about Wankbest Zero Platinums + 28° or whom don't have the capacity or want the higher credit limits that go hand in hand with the Platinum cards solutions. This is to try and rust on new customers into the ING Universe with their suite of products. The Orange One credit card for their daily spend, the Orange Everyday for ATM cash, the Savings Maximiser for their savings and then when they've saved enough, they have their Mortgage Simplifier + Orange Advantage for their home loan and even an insurance product they'll need then too. It's all designed to make it easy for someone to align their entire financial lives with ING. Sadly some unsophisticated people will inevitably be sucked into this, but for the rest who pick and choose the best products from whomever offers them at the time with little to zero loyalty to any particular brand, this development is a case of "Nothing to see here, move along quietly please"
This is not designed to convert those who are already setup with Wankbest Zero Platinums or 28° cards. Those people are not going to convert from their no annual fee cards to a card with an annual fee. This is designed to try and get new customers who either don't know about Wankbest Zero Platinums + 28° or whom don't have the capacity or want the higher credit limits that go hand in hand with the Platinum cards solutions. This is to try and rust on new customers into the ING Universe with their suite of products. The Orange One credit card for their daily spend, the Orange Everyday for ATM cash, the Savings Maximiser for their savings and then when they've saved enough, they have their Mortgage Simplifier + Orange Advantage for their home loan and even an insurance product they'll need then too. It's all designed to make it easy for someone to align their entire financial lives with ING. Sadly some unsophisticated people will inevitably be sucked into this, but for the rest who pick and choose the best products from whomever offers them at the time with little to zero loyalty to any particular brand, this development is a case of "Nothing to see here, move along quietly please"