I have earned almost 250,000 points from mASA's in my current year. (Ending this month, and not counting the mASA impact on loyalty bonuses and "additional benefits at 2400SC"). Am I sad to see them go? ....well yes. I have no idea about the costs to QF etc but it always seemed strange to me that QF stood alone, to my knowledge, albeit limited, of other airlines, with the concept of classic awards earning as a paid flight. (Pedants please feel free to list all of the carriers in Sierra Leone or wherever that prove me wrong!)
I also spent over $40k with QF too.
I can understand why QF wanted the removal of the mASA and have no complaints. Their removal has, however, highlighted to me the high cost of QF reward flights. (Something many members here have been saying for a very long time.)
It is harder for me to earn points now (25% less per year) but the cost of using them remains the same.
Previously 90% of my 4000+SC of travel a year, credited to QF, was on QF metal and I was prepared to pay a small premium to maintain that because I felt I received better service as a P1 than I would on other OW airlines.
I won't reach P1 and maintain Platinum with VA without the mASA, so there seem little point in paying that premium with QF, but I think QF know that, and suspect in order to keep my loyalty believe cutting SC earn on partners will do the trick.
So where does that leave me?
My course of action is pretty much set, given the frequency I travel to the UK, but I need my next year to pan out before I set off in a different direction.
Is Qantas listening? Probably, but the real question is are they hearing?
The reality is that there is a vocal minority here, and the majority of that minority want to know the loopholes and beat the system. (Of course there are many here that don't but I for one sure like a little, or even big win.) QF probably sees losing heavy mASA users, FF's using OW partners for QF status earn, and those abusing the cheap fare rort
p), for status, as good for their business in the long run.