Though QF is better than VA in many ways, since simpler fairer or fairer simpler, when we as flyers lost so many SC earns (Jul 14) I personally feel that it is uncompetitive.
The only "saving grace" is that QF has a tie in with EK to provide wide body planes from Australia to New Zealand.
NZ does not have F, if they did, I would fly them more regularly.
Also, TT earn on NZ is 60, where as on QF its 80, SYD/MEL/BNE to AKL.
As for fares, (not taking standard of class into consideration), pure $, and have extra space, if NZ can do SYD - AKL for $899 in J, why can QF?
On the lounge side of things though, SYDi Koru being on the ground floor and SYDi QF J lounge being on 1st storey, I prefer QF on that consideration.