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I would argue a different perspective. The ALL-QF (or ALL-QR etc) does generate you additional points over someone that isn't using it. However the otehr person may feel free to explore all sorts of other options - both flights and hotels and thus this is where the murky blurred lines of the cost is hard to figure out (and deliberately so).
I can choose to stay at IHG or Rydges etc (and frequently do - I've said before I have no 'loyalty' to hotels), but if I do choose to stay at Accor, if I haven't linked the accounts, I get Accor points for the cost of the room (with all its components) + CC surcharge. If I have linked the accounts, I have the same cost but I get additional QFF points. Again, on my definition, points are free if there is no cost or additional cost over what you would have done anyway.
In the Accor/QF example, it is encouraging you to stay at Accor when there might be a perfectly suitable alternative next door for less cash.
Yes, but if I DO stay at Accor, I have the same costs whether or not I have linked the accounts. See reply above.