RichardMEL
Enthusiast
- Joined
- Mar 28, 2014
- Posts
- 10,076
- Qantas
- Platinum 1
I agree with you.safety. national pride. and double status credit promotions.
not long before covid you had the ridiculous situation where QF’s competitors were offering quadruple daily frequencies, on new aircraft, with full flat beds… compared to QF’s single flight with angled beds in business class.
On paper, QF should have gone the way of the dodo. But somehow… I think a mix of the three elements above… they made billion dollar profits.
The other factor is a huge domestic market dominance (also see: AC and to some extent BA).
QF has what, >60% of the domestic market share IIRC... even if that figure is not quite accurate it's still by far the biggest in the country (Bonza won't change this much with just a handful of aircraft and niche routes).
So with that comes a huge amount of arrogance. That and the QFF tie ins with your major supermarket chain and other utilities etc.
With VA2 the only reasonably serious competition on domestic routes (ZL is still a mozzie really) QF can dump capacity and frequency advantage where it wants. VA can't just pop a 330 or 787 on transcon or to beef up availability at key times (remember the days QF would pop 747-300's and -400's onto some domestic sectors at high demand perods?).
but yeah mostly you're right it's the DSC promos