Re: Qantas Asia strategy = database, database, database
I think you do have a point here. QF seem to completely ignore Asia as far as QFF goes - I guess Australian membership is profitable enough. But with SQ, CX, TG, MH, EK and NZ all competing on QF's "home turf" in the credit card loyalty business, I am surprised that QFF hasn't bothered with trying to get something in the SIN market.
Maybe the brand just too inferior to compete, but you do have TG, CX, MH and DL all participating in the credit card loyalty market in Singapore. With it being probably the QF group's 5th biggest port it's sort of surprising they have no credit card offer to go hand in hand with the Jetstar and QF brands (especially with the Plus fares now on offer on JQ/3K/VF). [Although a side note - I do note that 3K plus fares now offer either a $15 voucher or QFF pts/SCs]
IMO the Jetstar franchise should not join oneworld: What Qantas needs to do, is - increase the size of its database in Asia.
So Asians, flying around Asia on Jetstar need to be corralled into QFF. (To be able to enjoy loyalty privileges.).
I think you do have a point here. QF seem to completely ignore Asia as far as QFF goes - I guess Australian membership is profitable enough. But with SQ, CX, TG, MH, EK and NZ all competing on QF's "home turf" in the credit card loyalty business, I am surprised that QFF hasn't bothered with trying to get something in the SIN market.
Maybe the brand just too inferior to compete, but you do have TG, CX, MH and DL all participating in the credit card loyalty market in Singapore. With it being probably the QF group's 5th biggest port it's sort of surprising they have no credit card offer to go hand in hand with the Jetstar and QF brands (especially with the Plus fares now on offer on JQ/3K/VF). [Although a side note - I do note that 3K plus fares now offer either a $15 voucher or QFF pts/SCs]