I was a bit lost with that statement. I mean, everything has been done before. All segments have been covered.Fundamentally different strategy? What else is there that hasn't been tried and failed previously?
All business class (Ozjet): FAIL
Ultra low cost (Tiger): FAIL
Regional only (Bonza): FAIL
Pick up the dregs "value carrier" (Rex): FAIL
My guess; they'll definitely make a small fortune if they put plans into action (to take from the old aviation joke).
The only strategy I can think of is a transcontinental airline or a holiday airline like all those euro players that only fly to holiday like places, but Bali has no seats available.