MEL_Traveller
Veteran Member
- Joined
- Apr 27, 2005
- Posts
- 28,691
Before I start, I am currently preparing for a test that involves critical reasoning, so I am trying to do as much logical arguments as possible, apologies in advance if I went too far....
I agree the chance of this becoming a big PR incident is small, but it's always a risk when you sue a paying customer. Unlike mistake fares where you don't lose out if the Airline cancel the fare beside not being able to fly, contrast that with taking a customer to court where the customer will incur legal fees to defend the charge.
I am not familiar with the German legal system but from what I can read using google translate, the Airline has appealed the verdict from the district court and it is not cheap to defend an action that has been appealed further up and can literally bankrupt people.
Sure, understand. The PR element is not important here because it is aimed at serial offenders. Any retrospective claim for a reprice of fare will only be in circumstances where the passenger intentionaly misses the final flight. This would rule out if the passenger became ill. Even if the passenger became ill and the airline insisted on claiming, a passenger's travel insurance would kick in.
Other than that, the only passengers affected will be those looking to score cheap premium airfares. For economy class passengers the cost of repositioning would likely rule out any major benefits. As it affects premium pax 'gaming' the system, there is little public sympathy, therefore little in terms of PR damage.
'PR' is often cited as a reason why some passengers claim airlines are bound to honour mistake fares. They claim that an airline cancelling mistake fares will face a PR disaster because every other passenger - even those on legitimate fare - will no longer have the certainty that their airfare will be honoured. And will avoid the airline.
This argument has never been successful.
There might be some cases were an airline would need to consider PR... for example the reputation of the airline to start with. If Malaysia Airlines started to sue passengers for cutting short their flights, that may impact negatively on their brand, which is already under serious pressure.