I wrote to Velocity this afternoon via the Contact Us page on their website. I pointed out that despite their claim about the new system being “an inherently simpler way to track and earn status”, it's actually self-evidently more complicated because customers have no idea how many SC's they’ll earn until the moment they pay for a flight and the price is locked in. It's impossible to plan flights to ensure that I maintain Gold under the new system, so I can't see myself making any effort to do so (having previously been Platinum for 9 or 10 years).
Their response was:
Thank you for sharing your concerns about the changes to how Status Credits are earned. I completely understand your frustration with the new fare-based system and how it affects your ability to plan your flights and maintain your Gold status. On behalf of Velocity, we apologise for the frustration and inconvenience it has caused you. Please know your dissatisfaction was never our intended purpose. We strive to assist our members and guests as best as we can but there may be instances where we’ll need improvement which is why we appreciate the time you’ve taken to let us know how you feel. Your feedback about the previous system is important, and I’ll make sure it gets passed along to the team. We genuinely want to create a rewarding experience for our members, and your input helps us get there.
On that basis, I strongly encourage people to get in touch with Velocity to complain - the more, the merrier from our perspective, and if they see how much pain and dissatisfaction they're causing, a review of the changes is an outside possibility........