merry Christmas from qantas... or not...

[MrJetset]

The biggest issue of the Qantas e-card is that it's damn boring!

Now this is a decent e-card that showcases the brand and product, plays on the iPad/iPhone and is captivating enough to watch to the end: Holiday Card

Qantas, you could learn something from this.

 

[dfcatch]

I didn't think the card was too bad - although I sat there for a few minutes expecting it to do 'something'

In all seriousness though - are we that annoyed by QF that we have to complain now about the Xmas card??..??

I would have thought there were plenty of meatier issues to get stuck into QF about than this.

QF - thanks for card - it was kinda cute


Now....... Back to the business.....

Priority Boarding;
'Snack' flights;
Inconsistent service;
Surly FAs;
Slow Customer Care;
Priority Baggage;
JQ;
Loyalty 'enhancements';
Etc etc......

 

[MEL_Traveller]

I didn't think the card was too bad - although I sat there for a few minutes expecting it to do 'something'

In all seriousness though - are we that annoyed by QF that we have to complain now about the Xmas card??..??

now that you mention this... i have discussed this card with several peers over the last few days and just last night there was an interesting comment by a marketing expert... they said that most people consider a Christmas greeting of this nature (via email) as spam... and that to send out a Christmas greeting (from qantas) completely ignores the genuine amount of grievance out there and that many people are seriously peed off with what qantas has done this year (at least two groundings... I know there are differing views on the ash grounding in Australia... but those who think that it was safe to fly because everyone else was flying are not happy).

kind of a bit like the scenario where you might have had a fight with your best friend and may not be talking to them right now, but then you get a bulk email from them to their entire contact list from which they haven't removed you.

they were of the firm view that this card should have been compatible with 'i' devices given then market share they have.

they did say however that most companies severely restrict the abilities of their PR departments and don't want them having empathy with the customer because they somehow feel that by having empathy the PR team may start to question the company line. they were extremely impressed with company reps like those on the BA and some hotel forums over on FT, but they said they are really examples of an exceptional company (and the PR managers having the skills to be able to interact with company management) rather than the norm.

 

[LiamR]

Did anybody notice who is on top of the tree?

 

[Robert K]

now that you mention this... i have discussed this card with several peers over the last few days and just last night there was an interesting comment by a marketing expert... they said that most people consider a Christmas greeting of this nature (via email) as spam... and that to send out a Christmas greeting (from qantas) completely ignores the genuine amount of grievance out there and that many people are seriously peed off with what qantas has done this year (at least two groundings... I know there are differing views on the ash grounding in Australia... but those who think that it was safe to fly because everyone else was flying are not happy).

So the "marketing experts" are basically saying Qantas should apologize for eternity.


nope. still don't think this would've made the peed off people happy.

It's time move on people.

 

[wilco]

errr no... Im saying the e-card doesn't open without flash.
I'm not blaming qantas for the lack of flash... just if you are going to bother sending it out, you'd you'd bear in mind that many people are using iPhones or iPads...

If you're that desperate to see the blinking effect, use a desktop.

So the "marketing experts" are basically saying Qantas should apologize for eternity.

Not really, but it does seem to be ignoring all the cough of the last few months and pretending like nothing happened. I found the card to be quite condescending to be honest.

 

[LiamR]

Not really, but it does seem to be ignoring all the cough of the last few months and pretending like nothing happened. I found the card to be quite condescending to be honest.

Putting out lots of advertising, giving out free flights and a stack of other gifts wasn't enough? I think we are all trying to move from the Qantas grounding, and I bet Qantas sure as hell are.

 

[straitman]

Not really, but it does seem to be ignoring all the cough of the last few months and pretending like nothing happened. I found the card to be quite condescending to be honest.

Putting out lots of advertising, giving out free flights and a stack of other gifts wasn't enough? I think we are all trying to move from the Qantas grounding, and I bet Qantas sure as hell are.

Wilco,

The obvious question then.

What do you think Qantas should now be doing to move forward and put all this behind them :?:

 

[wilco]

Wilco,

The obvious question then.

What do you think Qantas should now be doing to move forward and put all this behind them :?:

They could have acknowledged the years "difficulties" but to ignore them is just arrogant.

What I'd like to see is the return of the famed Qantas service and not the continued advancement of deathstar to the detriment of the parent airline. I see no point in shamelessly promoting a brand you are not so secretly killing off.

 

[mannej]

The biggest issue of the Qantas e-card is that it's damn boring!

Now this is a decent e-card that showcases the brand and product, plays on the iPad/iPhone and is captivating enough to watch to the end: Holiday Card

Qantas, you could learn something from this.

An in-line with this thread, that card did not captivate or inspire me in the least.
It is one of those things I guess.

 

[MEL_Traveller]

another example today of a campaign that doesn't quite hit the mark... an 'out of the park' sale... with references to cricket... (don't get caught behind etc). we have cricket grounds, not cricket parks. we're not 'playing ball' here!

the phrase 'out of the park' is fairly meaningless.

two seconds thought would have come up with a 'hit it for 6' sale.

pu koh... no one is saying qantas should apologize for eternity... just that they should be a bit more clued up on what they are doing, and how they go about it. at this stage of the game you dont want to do anything frustrating, and you want to make sure everything fits together so that nothing detratcs from the job at hand (recovering your business).

no apology is expected... nor does anyone actually believe qantas is truly apologizing for their actions. a qualified apology (we are sorry but we still think we were right in doing it) is not a genuine one.

and no inverted commas required for marketing experts. they are!

 

[wilco]

the phrase 'out of the park' is fairly meaningless.

Not to Americans....

 

[MEL_Traveller]

Not to Americans....

no... but this is an Australian domestic sale.

if you say that this campaign has meaning to Americans, then you also have to accept that those same Americans could be deeply offended by the black face issue. you can't look at a individual aspects of a campaign in isolation.