printing those cards is just a waste of plastic. I see no change that's very enticing, in fact all it's really done is devalued Gold from being worth, maybe fifty bucks, to basically now being totally worthless for status (although 10% bonus points are worth a little bit). What's the point of this new tier? I can understand why they refused to release details for so long......there was nothing to release and it took them this long to pluck up the courage to announce......what? An extra 50% point bonus per stay and a once off gift of questionable worth? Is that it? No space available guaranteed suite upgrades? No Club access? No complementary breakfasts? Still a boring elite reward scheme IMHO, that offers absolutely no incentive to gain loyalty over just chasing sales and discount promos at all competing properties.