Sorry if it is inappropriate to post about a wine I did not enjoy, but I couldn't find a thread for that purpose, and seeing I have been using this one, please forgive me - if this is wrong just let me know.
I have just been assaulted by a rhino. Savagely. Let me explain....
Being someone who frequents Dan Murphy's, I noticed a new product they are actively spruiking. "Old Fat Unicorn" pinot noir. My immediate reaction was that I was repelled by what I though was a crass label, and the name. So I ignored it for a while, but eventually, as they say, "curiosity killed the cat".
So this is what I bought: (all of $14)
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As I say, a crass name and label, with even the screwcap with the same gaudy colours.
But it is the rear label which I love:
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It is the last part of the "story" that really got me - "dazzling not just to the eye, but to every sense". To me, a bold claim indeed. But I like my eyes to be dazzled
Apart from the label, the bottle is a medium-weight, medium punt, burgundy style, with a screwcap. Overall ok, but the screwcap itself is cheap, and I had to firmly grasp the bottom half to be able to crack the seal without the whole thing rotating. A flaw in really cheap closures, but one that does not affect the seal of the wine. Maybe I was just in a hurry, as I wanted my eyes to be dazzled.
So here it is in all its glory:
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I am not a skilled pinot person, so am unsure how typical this is. But the colour was a deep salmon. Hmmmm. It was ok in brightness, but a tad cloudy, and this is not an aged wine.
On the nose, red fruits.
On the palate, bland red berries. Some sourness and bitterness. And an odd lingering effect - sort of tingling at the back of my mouth in unpleasant burning fashion, which spread to much of my mouth. And I am someone partial to the occasional tequila… You could say it has a very long finish, but not one that one would want.
I decided against further drinking....
I am very much a believer that the whole wine-enjoyment thing is mostly subjective. So I respect someone who says they enjoy this wine. Maybe I have COVID which has destroyed my senses. I just tried to find any reviews on this wine, and found some only on the Dan Murphys site itself. 3 of the only handful of reviews proudly exclaimed that they only bought it because of the "funny" and "clever" label. I guess that is marketing. I just hope none of this gets overseas - our image could suffer the same setback my senses are grappling mightily with as I type this.
"Unicorn" my ****.....