Interesting. I wasn't aware that Churchview did a Zin. Might slip in a grab a bottle to try next time I'm down that way.
While I totally respect the
Daver6 assessment method, the question I would ask is: How does it compare to the world benchmark (ie. a reasonable to good CA Zin.)?. Generally, my assessment has been that Aus Zins are 'hot' and overtly fruity. So it is great for something a bit different, but generally doesn't drive you back to purchase more (ie. in that respect it's just like Aus Malbec).
Viticulturally, Zin is a difficult and it needs a lot of hands-on care and attention. So, not only is CA good terroir for the variety, they have lots of cheap Mexican labour. If it weren't for the latter, there could be significant problems producing the class Zins that they do...
My experience is with these sorts of 'left field' wines is that you don't open them for your BBQ mates crowd thinking that they will recognise your 'exemplary taste' in wine because they will probably all mutter under their breath: "What's that f* w@nker on about?"
Horses for courses...
So it's no surprise that Australian winemakers struggle to get recognition in the marketplace for their attempts at introducing new varieties. But, that said, it was exactly what the Argentinians were telling me about trying to produce Shiraz that had that 'Aussie wow-factor' in their country. These things cut both ways! And, of course, it's exacerbated by the global over-production of wine where everyone is desperately searching for a point of difference. Marketers' BS and discounts rule!