The only problem is the connection to Naz-ism. Godwin's law say Murdoch has lost his argument.
That's as maybe. Murdoch's law says Rudd has lost the election.
Now, that's not as glib as it might sound. As I trawl the Internet, I see various sites that support one side or another in partisan positions. It might be creationism, gun nuts, global warming, JFK conspiracies or "Rudd is always right".
These sites routinely photoshop up images intended to show their targets in an unfavourable light. Sometimes all too literally, in the case of the gun-totin' rednecks.
However, it's one thing to construct a funny picture that implies something false, it's another to reveal a truth. Of course Rudd isn't Colonel Klink etc. But the Deputy PM met with Craig Thomson - we have the photographs. What did they talk about?
Albanese confirms they talked for ten minutes, but won't disclose the subject. Like Sergeant Schultz, he knows nothink.
It's a legitimate question. Thomson has been the subject of intense media interest for years now, every salacious detail lapped up by the public. Likewise Rudd. Linking the two via the Deputy PM plays right into Murdoch's hand. It's front page news in an unforgettable image.
And what are the voters going to remember when they get to the polling booth? Unforgettable images.
So far in this campaign, Rudd's team must be tearing out their hair. The front pages haven't been good to their guy. Not just Murdoch's papers, but everyone. That kid making faces stole the show yesterday.
Rudd's not getting the traction he needs.
Now, I'm guessing that today's front pages will be showing Rudd and Beattie smiling together. Tactically, a great move to possibly pick up a marginal seat. Rudd desperately needs the marginals and he needs to win seats from the Coalition to counter the gains that the Coalition will make in picking up seats held by independents.
Strategically, not so great. Rudd making an alliance with one of his most visible critics? Another "Captain's pick" smack in the face of the local members. A dramatic reversal of a another political promise - that Peter Beattie wasn't going to get back into politics because his wife would murder him. Best of all, the news that Beattie doesn't actually live in the electorate - he's just staying with his brother for the campaign.
This isn't Rudd presenting his policy agenda. This is Rudd playing games.
And how is it going to play in Western Sydney? "Another bloody Queenslander!" they'll say, memories of the recent State of Origin series fresh in their minds.
Every time Rudd does something dodgy, Murdoch's going to be in there putting the questions in the minds of the voters with big, splashy, arresting images.
You can talk about Godwin's Law all you want - which is generally regarded as admitting defeat if you have to raise it yourself - but in the end you and I are tiny voices in an obscure forum, and Murdoch runs a media empire.
Bob wasn't Rudds call - but the stench remains well after Gillard has left the room.
