Red Roo, thank you for returning. I too suspected you'd be a one post wonder but I'm pleased to have been proved wrong.
That said, as others have commented, your post misses the point on so many levels and you really have provided nothing but marketing spin. This is all the more astonishing given you specifically noted overcrowding as a reason behind the anytime removal when we've come across a 90 hour sale for Qantas Club membership. We weren't born yesterday; this move is completely stupid.
On the subject of Neil Perry: wonderful news – except it benefits everyone who flies QF. Where is the reward for my loyalty? If part of Platinum membership entitled me to have Neil Perry host a dinner party at my house once a year for 12 of my closest friends, then that would be an exclusive benefit. What isn’t an exclusive benefit is the Neil Perry-inspired cous cous or potato, leek and falafel soup in the lounges!
As for anytime access being unique to the Qantas program, others have already pointed out this isn't necessarily correct. I suspect there are even one or two more airlines out there. However, if you’re playing the game of ‘they don’t do it then why should we?’ then it’s a two way street. Apparently, Lufthansa offers guaranteed business class seating 48 hours prior to departure, two confirmed upgrade vouchers and companion awards at 50% off and this for the second top tier. For the elite (Platinum equivalent) it’s six upgrade vouchers, an advance on miles and limo transfer from the FRA terminal (I believe this is only from the lounge to the aircraft). Etihad’s top tier provides limo transfers and concierge service at AUH. Virgin Atlantic’s program offers elite flyers discounts on parking at LHR and LGW and a family account allowing up to six members of the one household to earn miles. Top tier members in Air New Zealand’s loyalty program allow five guests to access the Koru Club lounges and five Koru Club complimentary valet parking vouchers. The list goes on.
I’m not suggesting that’s these benefits are the way to go for QF or would even be valued; I’m simply making the point that if one of QF’s reasons for withdrawing anytime access is because ‘our competitors don’t offer it’ is, firstly, an immature approach and, secondly, avoids the flipside (ie. what do the competitors offer that QF doesn’t).
But even if QF was alone, so what? We're constantly told QF is a premium airline (doesn't the advertising say something like 'the world's premium airline'?) so why don't you act like it?
Red Roo, how about addressing some of the multitude of other issues (and indeed, suggestions) that have been posted here. The consensus is your middleground has done little to appease your loyalest customers.