I checked EF for Saturday 11 January ex PER for QF9 to LHR.
The J seat map was not displaying, but in W there were five out of 28 seats blocked, and in whY there were about 35 seats blocked.
For the Sunday night flight, more seats were blocked - from memory, about 50 in total.
However neither shows anything near the '90 seats unavailable' claimed by QFi spokesmen, so I am mystified.
Whatever, QF9 must now be unprofitable.
Publicity about seat numbers being reduced may decrease bookings (although granted there's a lead time of at least three months for many international air bookings).
I have discussed the QF9/unaffected re seat reduction but still diverted via Afghanistan QF10 further at:
On Qantas' flight status page on its website, Monday 1 July 2013's QF9 from Melbourne to Dubai and London Heathrow is shown as delayed from its usual departure of 1525 hours to 0730 on Tuesday 2 July, meaning an arrival at LHR at about 2145 on Tuesday night local time if it manages to get away...
www.australianfrequentflyer.com.au
My experience with EF is that it routinely underestimates the number of booked passengers regardless of carrier.