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High fuel surcharges and the lowest fuel prices in recent memory. If you can't make a profit there then something seriously wrong.
Also Joyce and the directors must be due a bonus. Is that what the share buyback is all about?
So your company has much more cash than it needs for operations, debt servicing and the like. You can give it to the long suffering shareholders as a dividend, or you can spend it on something like a share but back .
Golly, what to do?
The shareholders are basically ungrateful sods who will continue complaining even if they are paid a dividend.
With a share buy-back, the same money is spent to reduce the number of shares on offer. All the metrics change to make the company's performance look better - CFPS, EPS, PE and so on. And, well, of course it's pure coincidence, they are commonly factors in the assessment of Executive bonuses.
Rather a no brainer, really.