In the Travel Letters section of Saturdays Melbourne Age:
And this article in this mornings West Australian.
ANALYSIS - SEAN SMITH
<redacted>
The Spirit of Australia is on the nose.
Qantas is embroiled in a reputational crisis,
<redacted>
It is testing Australians’ confidence in the long-respected carrier as never before.
<redacted>
Broadcaster and commentator Phillip Adams
, <redacted>
Qantas is not alone in experiencing problems.
<redacted>
As far as its shareholders are concerned, Qantas has emerged from the pandemic comparatively financially healthy
<redacted>
But the big picture is not cutting it with frustrated customers venting on social media and waiting hours on Qantas’ help lines, or with unions
<redacted>
Global marketer and company director Toby Ralph said the airline was probably being singled out for criticism by Australians because of its unique national status and “emotive parochial branding” .
<redacted>
“It’s not just an airline that’s ballsing things up, it’s a brand that purports to represent our country.”
<redacted>
“We can trace the chaos now to the deliberate strategy of splintering the workforce so that Qantas did not have to negotiate with a combined workforce,” Michael Kaine, the national secretary of the Transport Workers’ Union, said ...
<redacted>
Not unusually, there is a disconnect between consumers and investors ...<redacted>
According to financial news firm Bloomberg, 10 of the 14 Qantas analysts it monitors rank the company a buy. There is just one sell recommendation.
<redacted>
However, Centre for Aviation chairman Peter Harbison said that while Qantas perhaps could have prepared better for the recovery, Mr Joyce has been “exceptional” for the business over his time, suggesting the Irishman and the carrier should be cut some slack given the extraordinary disruption triggered by COVID-19 .
<redacted>
TWU’s Mr Kaine believes the Qantas boss can’t go quick enough, saying Mr Joyce “has been very good at maximising the share price and his personal reputation coming out of crises” .
“This is a person that’s rarely been challenged, he’s always taken at face value,” Mr Kaine said. “I think the community is starting to challenge him now, he has a lot to answer for and I think quite frankly, his days are numbered.”