The issue is the majority of customers don't need the call centre and it's an expense for them to be there. It doesn't make them money so to speak.
Yes, but if their IT and processing, app etc were better then even less people would need to call.
For example...
how many people would need to call if voucher and award processing didn't bomb every other time and require the far queue (manual processing0? or if award bookings for ALL partners could properly be accessed online, or flight changes that should work but don't need manual help, or... or...
I mean I am one of the people who call the least often. I am actually struggling to call the last time I did call for something - I'm going to say to request a J reward seat on one of the 747 flights. I am a huge believer in self service, online tools etc
QF have made some advances in this area, and they promise more... but there still are so many glitchy issues with the website booking process (and let's not get started on gift vouchers) and other things that other major carriers seem to have sorted out long ago to need even less intervention by manual hands.
And this doesn't even count the people who are not tech savvy or want to talk to a human (like my father for example). I do realise often this is a generational thing, but it's not just "the old folks" who need help with probably simple things like making that once every four years FF booking to Brisbane and selecting a vego meal. They shouldn't have to wait hours to do that just because they don't have the ability or tools to do online.
I do understand the cost of humans in call centres of course but they still are needed in these times, and that QF just seems to accept that it's "OK" to have the majority of people hang on for hours (let's face it, as a P1 I rarely waited more than a minute and far less the few times I have called.. but that's because I am only one of a few thousand).... We can all appreciate unusual events like massive weather impacts or whatever causing short term call answering delays, but on a regular basis and even right now when there's far less people flying overall?
I really hope all the updates they have promised actually happen and work as expected. Not holding my breath. Work Experience kids have missed a lot of school this year....